We live in times where updates are too important; first brands take them into account among their platforms, and second to know how consumers use them. It is vital to stay current on what is important and implement it in business.
Therefore, although Instagram Reels and TikTok are almost identical, you must be clear on which is the best platform for your strategy, and you can choose which one suits you best, or how you could use both with the same content.
So, TikTok vs Instagram, which one is best for you?
TikTok vs Instagram statistics
It can also be translated as a reaction to the growth of TikTok, now that there are more than 800 million monthly active users worldwide. And at the same time, TikTok is the most downloaded app in the Apple app store.
✔According to a survey conducted by Forrester Research: Instagram offers up to 58 times more interaction per follower than Facebook and 150 times more than Twitter.
✔Instagram reported for July of this year: 1,082 billion monthly active users according to Datareportal statistics and a potential Instagram advertising reach of approximately 1.08 billion.
✔Tik Tok for its part still does not have reliable advertising statistics, but what is quite functional so far are its organic and creative videos. They have a very good range!
TikTok vs Instagram demographics
Instagram reels vs TikTok
What is Instagram Reel?
Reels is a content format that was first launched in Brazil at the end of 2019 and is now available in more than 50 countries.
It is the most current feature of Instagram, which allows us to create new and fun content of fifteen seconds with audio. In both Instagram Reels and TikTok, it is possible to do all this from the app. But with the option that, unlike TikTok, you can share your Reels to your Instagram Stories or pin it to your feed.
Just like IGTV, Instagram Reels also has its own Explore tab in the Instagram app. Very similar to TikTok's "For You" page, which algorithmically highlights videos they think you'd like. So when comparing Instagram Reels vs TikTok, there are quite a lot of similarities.
But why did Instagram decide to launch Instagram Reels?
The truth is that it is no surprise to anyone that Instagram launched Instagram Reels immediately after the popularity that TikTok gained. Well, this also happened when Snapchat launched, and Instagram quickly introduced Stories to its features. Time spent on TikTok vs Instagram was something the Instagram team couldn’t live with.
TikTok vs Instagram for businesses
Instagram is currently the most used social media platform in terms of influencer marketing but this is not to say it is the best one for you.
The needs of every business differ greatly and therefore this changes the platforms you need to use them on.
Instagram is so popular because of its functionality. It allows for the creation and sharing of professional-looking photos, as well as short and long videos, Instagram caters to just about everyone, but it also depends on your target audience.
The content we see on Instagram is carefully curated, in the main feeds anyway. Instagram Stories are great for showcasing real-time content that is much more “out of the box,” and the Reels feature allows influencers to showcase their creativity and passion for creating content.
To get the most out of your influencer marketing campaign, it should resonate with your brand’s target audience.
Yet, a considerable number of global brands run successful TikTok influencer marketing. Marketers also often ask the question of TikTok vs Instagram for influencers in the context of which platform is the best for influencers and other creators who make an earning on these platforms.
What started out as an app for users to share hilarious comedy skits, and voiceovers and engage in viral dance trends, TikTok has become home to many social media influencers who are world famous.
Like Instagram, TikTok gives app users the ability to like, comment, and share, however, it stops there. There are no options to republish or save content, however, the app continues to have a staggering 1 billion monthly active users worldwide. Instagram live vs TikTok live, however, there are some differences.
In TikTok, you can receive virtual gifts but also need to be 16 or older to live stream. When it comes to the TikTok algorithm vs Instagram algorithm, they both are pretty good at determining what content you like to watch.
Since the onset of the coronavirus pandemic in 2020, TikTok has continued to increase in popularity greatly and has, in a way, dominated the social media landscape.
It is known for its virality and unique content, making it so unique and impactful when it comes to influencer marketing.
As a brand, there are several ways to engage with a TikTok influencer. This includes creating challenges, which often go viral, meaning this is a surefire way to get your brand, products, and services noticed.
According to data available, around 60% of Tik Tok users are between the ages of 16 and 24, something brands should be aware of, ensuring that this also correlates with their own target audience and their demographics.
After all, which one should I choose for my business: Tik Tok or Instagram?
Both social media apps offer their users a stark contrasting experience. With different audiences and completely different content offerings, Tik Tok and Instagram are great for influencer marketing campaigns for their own quirky reasons.
In terms of Tik Tok or Instagram, it's not necessarily a case of which one trumps the other, but rather which one best fits your brand and which makes the most sense to be a booster for your business.
Think about your target audience and consider what content you would like to represent your brand, study where your products might best fit in and you will find your answer.
TikTok Ads vs Instagram Ads
The history of advertising in this famous application began shortly after it entered the global market in 2018. And it began with an advertisement that promoted the installation of an app from the GrubHub food delivery service.
What types of ads can we find on TikTok?
From this first ad that we commented on, the short video social network has dedicated a continuous effort to improve its advertising platform. As a result, it now offers a variety of ads to work with, according to the impact you want to cause and, of course, the budget that the brand has.
For the most part, these types of ads involve a large investment and are carried out in conjunction with an app partner. All these formats are available on the TikTok Business platform, let's see what each one is about.
This type of ad appears instantly when a user opens the app, displaying your message front and center. You can then direct users to an internal or external destination, however, the use of this format is limited to one advertiser per day.
This type of advertising is certainly a bit invasive, but it manages to offer a great first impact when entering the application. This format requires a video of between 5 to 60 seconds, with the possibility of presenting sound within it.
This ad campaign encourages user-generated content by asking users to take part in a challenge, something that is immensely popular on TikTok. This takes advantage of the natural tendency of users to create and share content with TikTok hashtags and has a high potential for virality. A TikTok representative is associated with the brand during the six days of this campaign.
As with Top View ads, this format has a secondary version called Hashtag Challenge Plus. This offers all the same services as its namesake but incorporates a purchase option integrated into the ad. Which offers the opportunity to further boost the flow of sales from within the app.
Not surprisingly, the social network is looking for ways to monetize itself.
Not in vain, Instagram launched Reels worldwide, a function within the social network very similar to TikTok in which they can record and share short-form videos and with which it hopes to recapture the attention of younger users, your constant worries.
TikTok marketing has great potential since it is a social network that does not have the problem of capturing the elusive centennials and in addition to the fact that brands can reach these users in a fun and interactive way, in addition to being able to take advantage of the platform to reach the huge Chinese market and expand your business to every corner of the planet.
Ads on Instagram
Instagram has a news section for each user, where the images shared by the accounts they follow appear. It is in that section where the ads will appear.
What does it depend on whether some ads or others come out? The appearance of some ads or others varies depending on the activity of each account. Being selected as a target audience for any advertisement depends on the trail each user leaves on Instagram, Facebook, third-party applications, and even on other previously visited web pages.
To differentiate Instagram ads from other posts, they have a label that indicates that it is advertising, placed at the top of the image so that it can be easily recognized.
Types of advertising on Instagram
To sum it up, both applications are very similar, Tik Tok has come a long way and more than 2 billion downloads that cannot be ignored and that have served to confirm that the format is the flag of generation Z. Although Instagram Reels must continue to pass its testing stage, has been quite accepted by the public. Go, create your first video and be the one to give the thumbs up to the latest Instagram updates.