Everyone knows that Instagram influencer marketing is one of the most used and in-demand marketing strategies. People whom brands work with are called influencers. Their main purpose is to show introduce brands or products to their audience with their authentic reviews. In this way, Influencer marketing on Instagram began to spread rapidly.
If we look at the Instagram influencer marketing statistics of 2022, the entire industry is worth almost $14 billion in 2021 (a 42% year-on-year increase from $9.7 billion in 2020), and is projected to exceed $16 billion in 2022.
Let's explore the Instagram influencer marketing strategy and everything we need to know about it.
What is Instagram influencer marketing?
Unlike other traditional advertising models, influencer marketing Instagram allows brands to reach their target audience in a more interesting and different way. Followers are quite careful in choosing influencers.
Let's take a closer look at it. Many followers determine their chosen influencer by whether they are close to them, whether they like them and theirs characteristics.
For example, if an influencer coincides with that follower on any topic, that influencer will be interesting for the follower and will keep following him/her. Or if he likes the way he dresses, that's also a choice category.
Therefore, Influencers should pay attention to the opinion they share with each community and approach each topic adequately. Influencers exist on many platforms. Platforms like TikTok influencers, YouTube, Pinterest, etc. have their own influencers. Instagram influencers are one of them.
Why Influencer Marketing on Instagram is so important?
When many followers meet a new brand or just hear about it, they search for it first on the Instagram platform. It looks at Instagram hashtags related to the brand, finds out who uses it, and most importantly, learns user reviews. If so, then a common understanding of the brand will emerge.
Let's imagine that a follower gets to know a brand that sells electronic items, and searching for it on Instagram, an Instagram influencer comes up with an Instagram video talking about that brand's item. Thus, that viewer decides to buy the product.
When using the product, he is convinced that what the influencer said is completely true, and he becomes a regular follower of that influencer and recommends it to his friends. You see, an influencer name in digital marketing is more like Facebook or google ads which involves some technical steps like targeting, both the brand, the Instagram follower, and the influencer benefit. So, Instagram and influencer marketing are important areas.
How to be eligible for Instagram influencer marketing?
You have spent a certain amount of time starting influencer marketing on Instagram. you may not get the results you want in the short term, but you will get better results over time. These are the rules you need for influencer marketing on Instagram.
- Choose your niche and content
- Be consistent
- Focus on building community
- Learn about your audience
- Optimize your Instagram bio
Choose your niche and content
Every Instagram influencer chooses a niche for herself before starting Instagram and presents all the content to his followers in a certain niche. This includes topics such as travel, food, lifestyle, and fashion.
If you want your Instagram engagement to increase, you must be consistent. Instagram's algorithm for 2023 is a little different. So you have to post regularly and patiently. In this way, you will always be active on Instagram. You need to constantly think of different Instagram story ideas, submit posts and prepare Instagram reels. You should pay attention to every post you make on Instagram.
For this, you need to spend a lot of time on them. You can plan and schedule the posts you will prepare in advance. In this way, you will save time and create quality content. Because it takes a lot of time to prepare quality and good content.
You can also schedule your story and Instagram carousel posts and reels. For this, you need a reliable tool. Planly is an indispensable Instagram scheduler. Because through Planly simply connect your Instagram account to your Planly account. Then schedule the stories and posts that will be automatically published to your account. When you want to schedule, Planly automatically shares your story without sending you a notification.
Focus on building community
An important nuance for Instagram influencers is to build a community. Because they need to choose the right audience to stand out and work with the right brands. To build the right community, you first need to determine what audience you want to reach.
What age group would your content be most interesting for? Where do they live, what are their most active times, or who do they follow most? After finding answers to all these questions, you can share them accordingly. You can also benefit from several different ideas.
- Have conversations- Just try to have a conversation with them. Arouse their interest by having different conversations. Ask them questions in the posts and ask them to express their opinions in the comments. In this way, you can answer their questions and comment on their comments.
- Use Instagram features- You can engage with your followers through Instagram stories. Here you can also build communities using Instagram live, use, poll, and question features.
Learn about your audience
You should be careful about this part as we said above. Because your followers are your main source of Instagram. Understand exactly what they want and what they are interested in and act accordingly.
Optimize your Instagram bio
Create a Business or creator profile. Your Instagram bio represents you on Instagram. For this, prepare it properly. Make your page more professional and interesting by using different Instagram story highlights.
We talked about how an Instagram influencer uses the methods in the influencer marketing strategy. Now, let's look at this through the eyes of brands. How should brands choose and partner with influencers?
How to Find Influencers on Instagram?
Finding the right influencer for you takes some time. But today it is possible to do it with an affiliate influencer marketing strategy.
With Instagram hashtags, you search Instagram using keywords for what your brand is about and, more importantly, what area you serve. You will find the posts of users who are interested in this field. At the same time, influencers share here. You can refine each one one by one.
Search Location Tags on Instagram
No matter where you live, you can collaborate with an Instagram influencer who lives in that area. Or if you want to be known specifically in a certain area and build an audience there, Location tags will help you.
Use influencer marketing tools
Influencer marketing tools can guide you in affiliate marketing on Instagram. You just need to find them and explore the profile of influencers that suit you.
Research your audience of followers
Find out which influencers your audience is following. Whom do they trust the most and buy and use the products advertised by an Instagram influencer with confidence. Research it and collaborate with those influencers.
How to Partner With Influencers on Instagram?
One of the things you need to consider when collaborating with influencers is payment. You need to determine your budget in advance so that you can create an agreement with the influencer who cooperates with you.
At the same time, it makes the most sense to choose an influencer who will meet your expectations. The amount charged by influencers varies based on their follower count, and it increases with each tier depending on the influencer.
- Nano influencers: between 1,000 and 5,000 followers
- Micro-influencers: between 5,000 and 20,000 followers
- Power or mid-tier influencers: between 20,000 and 100,000 followers
- Mega influencers: between 100,000 and 1 million followers
- Celebrities: more than 1 million followers
According to influencers marketing statistics, brands are more interested in working with micro-influencers than celebrities.
Set Goals for Influencer Partnerships
When you partner with an influencer, you should consider your expectations and goals. Also, one of the easiest ways to determine this is to look at the influencer's past data. He really makes a brand stand out by representing it in a great way and his followers trust in this field.
Types of Influencer Campaigns on Instagram
When you partner with Influencers, your brand will be advertised in several ways.
- Sponsored posts - You pay Influencers to write content about your brand, and they share your posts with their followers on their Instagram profiles.
- Branded content- you share posts through your company Instagram account but feature influencers in that content.
- Reviews - Influencers share their opinions about your products after testing them. You should be open to all criticism and comments here.
- Contests- You send influencers your products for free and they use it in their contests.
Time to Influence!
If you’re looking to run successful Instagram influencer marketing, take heed of the following tips. Work with micro-influencers who have a highly engaged and relevant following. Make sure your brand is authentic and resonates with their audience.
And finally, create valuable content that will inspire users to engage with your sponsored posts. Following these tips can create an effective and profitable Instagram influencer marketing campaign that reaches your target audience. For more detailed information on Instagram influencer marketing, be sure to check out our website for case studies and helpful resources.