The TikTok platform has the potential to become the most visited social network on the web. The application quickly gained the user's attention due to the thriving content format - funny, short videos.
The second reason is advanced algorithms when forming the list of recommended ones. Here, any novice blogger has the opportunity to earn a massive number of views and break into leadership positions.
Using the TikTok algorithm to your advantage is quite difficult, they are not fully understood and can change. Still, there are certain nuances that will help increase the chances of getting more views on TikTok and being more popular on the platform.
It is necessary to immediately clarify that TikTok and other social networks do not disclose their algorithms. Algorithms are also periodically changed to improve work with the interests of the audience. This greatly complicates the activities of TikTokers who want to be featured in recommendations. But many now are tracking and identifying algorithms with maximum accuracy because understanding the system will help to gain more views and subscribers. Below are a few common assumptions that all influencers use.
TikTok Algorithm updates quickly
TikTok updates its algorithm to provide a better experience to its users. The system is set up to identify and restructure for the last time on the site, they quickly notice that trends are changing quickly, and you need to keep up with them. In the same way, trends affect the algorithms that determine the popularity potential of a published video. If the video was shot according to a trend that was popular a month ago, it will most likely not be able to get to the top.
How does TikTok decide what to show you
On TikTok, the recommendation feed reflects preferences that are unique to each user. The system recommends content by ranking videos based on a set of factors. For a new user, it all starts with which videos he likes and which he marks as uninteresting - this is how a personalized feed begins to form.
Recommendations are based on the following factors:
User actions. Users like and share videos, subscribe to accounts, comment on posts and create content.
Information about the video, which may include sounds and hashtags.
Device and account settings. For example, language settings, geolocation, and device type. These settings are taken into account for optimal performance, but they weigh less in the recommendation system than other settings because they are not actively expressed user preferences.
All these factors are taken into account by the recommendation system and are weighted according to the value for the user. For example, an interesting metric such as a user watching a video from start to finish, will be given more weight than finding the author of the video and the user who watches it in the same country. Videos are ranked based on the likelihood of a user's interest in particular content, turning into a feed of recommendations unique to each user.
While a video posted to an account with a large audience is most likely to gain views faster, the peculiarity of TikTok is that neither the number of subscribers nor the previous popular videos in a user's account are determining factors for ranking content.
TikTok algorithm when to post
Basically, Tik-Tok users scroll through the recommendations feed and look at their subscriptions less often. So it’s much more important to get into the recommendations on time, and not just post a video. Tik-Tok is a social network where people come to "stick". Therefor, the best time to post on TikTok determined by the habits of users.
The audience is most active in TikTol when they have a lot of free time and can relax - after work/study and on weekends. If you upload videos when the audience is going to work/study or during a lunch break, there may not be a result, during this period the target audience has less time to watch social networks.
TikTok algorithm for views
The views go like an avalanche and depend on the first interactions - if the first 50-100 views had likes, comments, reposts and subscriptions, then they give another 100-200 views and so on in ascending order. At some point, a video can reach several thousand if it shows a good TikTok engagement rate on the first 100-300 views.
Actually, the further fate of the video depends on this - whether it will linger in the recommendations and whether it will get there again. if you stop uploading videos, then views on all videos stop.
But if you start posting again, along with the new video, the views on the old ones begin to catch up. With this trick, TikTok encourages TikTokers to keep going and generate new content on a regular basis, as it creates a kind of dependence on the number of views.
How does TikTok algorithm work?
So, the general principle of Tik-Tok algorithms (what it looks at when ranking) can be fit into 9 lines:
- likes under the video;
- duration of video viewing;
- going to the profile after watching the video in order to watch other videos of the author;
- subscription after watching the video;
How to get more views on TikTok after posting
What the author can do is only influence the pre-production. Sure, you can share and promote your content after posting but most of the job is done before. For this you need:
- shoot with trending music and hashtags;
- use filters, effects, and masks;
- come up with your own unique features by which you will be recognized and specially searched for on TikTok;
- engage from the first seconds;
- upload new videos regularly;
- release serial content;
- make videos with an unpredictable plot.
Tip: if you take a trendy idea, shoot it in your own style, for example, everyone repeats the same movement one after another to the track, and you come up with your own dance.
Another way of getting more views is scheduled content. If your content is scattered across random days and times of the week, the chances are you will not be successful. In order to increase your views, you need to publish content on regular basis.
By using Planly TikTok scheduler, you can auto post your future content and benefit from other features as well. Drag and drop calendar let’s you easily upload and share your media. No further notifications are required.
Constant TikTok algorithm changes
As we have already said, the mechanics of the algorithm are constantly changing, while the social network does not always announce changes - you can only see them from your own experience.
- In 2019, Tik-Tok gave views to all videos in the first hour - in 2021, the first views may appear in a few hours or a day.
- Previously, the video gained views and did not move further, now if you regularly upload new videos, the old ones are also pulled up by views.
- At the beginning of 2021, it became possible to make long videos up to 3 minutes, which, with the right approach, allows you to keep the audience longer and is also liked by TT algorithms.
- Tiktokers constantly complain about a sudden drop in views for no apparent reason, and this has happened more than once. It is difficult to say what exactly leads to a sharp drop in statistics - testing of new algorithms by Tik-Tok or increasing competition. Usually, in such cases, it is advised not to panic and calmly upload new videos.
- Beginners need to survive the first 10-20 videos;
- first, you need to post the most engaging content in order to immediately interest the audience and show Tik-Tok that you need to be promoted;
- the first 5 videos are sure to get views, then they grow like an avalanche depending on how users react to them;
- you need to post new content regularly so that the views do not stop.
TikTok algorithms revolve around audience engagement and retention. Your task, as content creators, is to influence these indicators. The trouble is that TikTok is constantly experimenting with algorithms without informing users - this suddenness factor does not play into the hands of content creators, often, they learn about the changes after the fact.