There are two types of accounts on TikTok: Creator accounts and business accounts. When you create a TikTok account, you have two options regarding which account type you want to use TikTok: TikTok business and creator account. If you are going to use TikTok just for fun, the account type you should choose is TikTok creator.
If you want to grow and develop your TikTok business and creator account, the account type you will choose is the TikTok business. However, choosing account types is not so easy. First, we need to know their features, and pros vs cons.
TikTok creator and business accounts have some similarities and differences. In this blog, we will explore all the information about the TikTok business account vs the creator account.
Is a business account the same as a creator account on TikTok?
Short answer, no. Because TikTok business vs creator accounts are account types with different features.
What is a TikTok Business Account?
TikTok changed the settings for business accounts as of January 20, 2022. TikTok for business is an ideal choice. After creating a TikTok business account, you can grow your business using various TikTok features. Currently, many business owners are choosing TikTok.
Especially small and start-up businesses use TikTok to build an audience. They can also easily monitor their business development with TikTok analytics. Along with that, let's list the pros and cons of the TikTok business account for you.
Pros of a TikTok Business Account
Access to TikTok’s Business Suite
One of the best things about a TikTok business account is access to TikTok's Business Suite. Business owners use these features to develop their brands. TikTok's Business Suite includes:
- TikTok analytics- about your LIVE videos, content, video, and profile.
- TikTok ads - provides advertised videos to attract audiences to find your content, visit your website, and possibly be followers on TikTok.
- The Commercial Music Library- It has more than 1 million music and sounds. By using them, you have a much higher chance of getting into the TikTok trend.
- The Business Creative Hub- to see popular videos and get advice on content strategy and creation best practices.
Use of an e-commerce
With this, you can make money on TikTok. Because, by creating TikTok shopping, you will earn income from all the products you sell. With TikTok shopping, you can present a catalog of your products and services to your audience.
More advanced messaging
You don't have to be friends with someone to directly message them; you can set up an automated DM when they message you. Like creator accounts, business accounts have access to the Promote feature.
Cons of a TikTok Business Account
Limited library of sounds
If your TikTok account is set up as a business account you won't be able to use music or sound clips in your videos.
Limited duet or stitching options
TikTok business account also has certain limits on duets or stichs. Any video with non-commercial audio cannot be stitched or dueted by a brand.
What is a TikTok creator account?
A tikTok creator account is also called a personal account. From August 2021, the personal account has been identified with the TikTok creator account. Therefore, there are many features of a personal account that influencers can develop with a TikTok personal account.
The TikTok creator account also has certain pros and cons. So let's explore it in detail.
Pros of TikTok creator account
Full access to the audio library
In the TikTok creator account, you have permission to all music and sounds. You can make and share TikTok videos using your favorite TikTok trending music.
When sharing your TikTok videos, you can schedule them to make your work easier. Especially if you use your creator account for TikTok influencer marketing, scheduling is more convenient for you. The best among TikTok automation tools is Planly. With Planly, you can schedule your videos as you want and sort them. Also, the main difference between Planly from other scheduling tools is that no notification is sent to you when the video is shared. Try Planly for free right now.
Ability to stitch and duet
Additionally, creator accounts have the ability to stitch or duet any video, letting them react to or build on the stories of any other creator or brand video.
Access to TikTok analytics
In the TikTok creator vs business account, it is possible to use all the features of the TikTok analyst. Because videos are shared publicly in both account types. Therefore, you should study the engagement of the videos and how many people they reach.
Potential to promote videos
In order to increase the accessibility of some of their videos. Especially sponsored ones, creator accounts have access to the "Promote" option in the same way that brands and business accounts do.
TikTok Creator Fund
The TikTok Creator Fund is a tool that creator accounts may use to promote their accounts and receive rewards for producing more great content.
Similarly, creator accounts have access to the TikTok Creator Next Program. Which enables people to use the app to collect cash tips from their most loyal fans.
Cons of TikTok creator account
Cannot add a website to the profile
In the TikTok business account, you can add your website link to your TikTok bio. There is no difference in the number of followers here. But you can do this only when your followers reach 1000 in the TikTok creator account.
In the TikTok creator account, you can only message your friends via DM. This means that if you run a business with a TikTok creator account, your customers will not be able to message you on TikTok at all. This means that non-friends can't send you messages.
You will not be able to contact them. If you still want to manage your business with a TikTok creator account, you can convert TikTok audience to Instagram followers so you can sell on Instagram.
TikTok business vs creator account music
As we mentioned above, the use of music and sound in TikTok business and creator accounts is different. In the TikTok creator account, you have access to all the music and sounds. But business accounts only have access to Commercial Sounds, which is a library of free sounds so you can use your content for commercial purposes.
Is it better to have a creator or business account TikTok?
To find out which TikTok creator vs business account is more suitable for you, it first depends on your goal. If you want to gather more audience and increase your TikTok engagement, you can choose the TikTok creator account.
Because here you can increase followers on TikTok using video marketing, which is the main feature of TikTok. If you want to use TikTok for business, that is, to create your account related to the sale and purchase of products, you can use the TikTok business account.
In the TikTok business account, you can introduce your products and services to more people using TikTok ads, as well as establish collaborations using TikTok influencer marketing. Also keep in mind that TikTok brand collaborations will greatly influence your business development.
- TikTok Business account is for brands, businesses, and organizations. It offers the ability to create a team, add links to a website, and measure performance with analytics.
- TikTok Creator account is for individuals who want to share their creative content. There are no limits on followers or number of videos shared per day.
Time to start!
If you are looking to start marketing your business on TikTok, it is important to understand the difference between a Business and Creator account. A Business account will give you more tools and analytics to measure performance, while a Creator account allows you to share your creative content without any restrictions.
After reading the blog, you will already know the similarities and differences between TikTok business vs creator account, and you will make a better decision. If you want to know about other features related to TikTok, you can check out Planly.