The charm of TikTok lies in its ability to generate viral campaigns that could potentially reach an entirely new audience. The platform also provides you with access to niche communities and connects users together through these interests, creating meaningful connections between people who might never otherwise meet!
In this blog, we will talk about Influencer marketing on TikTok. We will also touch on the topic of affiliate TikTok marketing. Let's go.
What is TikTok Influencer marketing?
According to research, Influencer marketing is a type of marketing that focuses on using key leaders to deliver a brand's message to a larger market. Unlike email and TV marketing, Influencer marketing relies on outsiders known as influencers to deliver the influencer marketing message. This marketing is known as affiliate marketing.
Influencers operate on social media platforms such as Instagram, Twitter, Pinterest, and TikTok. In addition, many of these influencers operate and maintain a blog. In the blog they will write, they will prepare targeted articles or videos about the product or brand they present.
In this blog, we will talk about TikTok Influencer marketing for you. TikTok Influencer marketing has certain characteristics of its own. But like all marketing strategies and goals, TikTok Influencer marketing is the same.
Why Do Brands Use Influencer Marketing on TikTok?
Since it is the age of technology and almost 63% of global population have access to the internetof which 4.65 billion are using social media. In this way, they can both attract people faster and introduce their products faster. In fact, 71% of consumers are more likely to make a purchase based on a social media reference.
Knowing why they choose to use influencer marketing is even simpler. Because social media users will buy products from brands promoted by influencers they trust. For this, Influencers should be careful when choosing a brand.
So why TikTok influencer marketing? Because TikTok is currently one of the social media platforms with the highest number of users worldwide. In 2022, TikTok creators are shaping the social media landscape. Thus, for the best crowdfunding and brand promotion, TikTok is an indispensable option. If your business is targeting Millennials( Gen Y) and Gen Z, TikTok is the place to be.
How to create a TikTok Influencer marketing strategy?
When creating an influencer marketing strategy, we need to consider two aspects. According to both the brand owner and the Influencer. Because both parties should use a marketing strategy that suits them to see effective results. Let's start with the brand owner first.
How to Choose the Right Influencers for Your Business?
The first thing you need to do is decide who you want to work with on TikTok. There are several ways to determine this.
Understand your audience
The basic rule of all work should be to understand and know your audience. Find out which TikTok influencers they follow, and which ones have the potential to become your regular customers. Also,
- What are their goals and objectives in general?
- What problems do they choose to follow Influencers for solving?
- How can your product solve this problem?
So you can understand your audience by answering these questions. At the same time, you need to find out which TikTok influencers your followers trust and believe the most. Viewers believe more than everyone, but only those who are interested and buy from the products advertised by them.
Set a goal
Before starting a business, you must have a goal. Whatever target audience you want to reach, make it a goal. What should be the sales you will make most importantly you should work with an Influencer who can meet your goals.
Create your sales funnel
According to the Influencer Marketing Hub, influencers including TikTok influencers can be categorized based on the number of followers.
Nano-influencers: 1000-10000 followers - $5-$25
Micro-Influencers: 50000-50000 followers - $25-$125
Mid-tier influencers:50000-500000 followers - $125-$1,250
Macro-influencers: 500000-1000000 followers - $1,250-$2,500
Mega influencers: 1000000+ followers - $2,500+
Consider your budget
As mentioned above, the payment received by Influencers varies based on the number of followers they have. Therefore, you should definitely pay attention to your budget. Because you can also work with agencies. Therefore, you should collaborate with TikTok influencers who you are sure will make your goals come true.
How to find Influencers on TikTok?
There are 4 easiest ways to do this.
- Discovery section
- Google search
- The TikTok influencers platform
- TikTok hashtags
Use discovery section
Using Tiktok's discovery section, you can easily find the Influencer you are looking for on Tiktok. TikTok gives you a lot of options to increase your chances of finding the right influencer for you.
Use Google Search
And Google is considered our best assistant. Through Google and most importantly, with the articles that come before us, we will be able to find the right influencer faster.
Use The TikTok influencers platform
You can discover and use more TikTok influencer platforms by Google. Platforms such as Grin, Klear, Creator.co are examples of this.
Use TikTok hashtags
TikTok hashtags are your navigator on TikTok. If you enter hashtags with the topic you want in the search section, you can find posts on that topic and influencers dealing with that field.
How to easily manage influencer marketing on TikTok as an influencer?
Now we will bring to your attention the points that Influencers should pay attention to before collaborating with a brand.
If you want to cooperate with brands, you should pay attention to several points.
Build your profile
If you're aiming to be an influencer, focus on building your audience. There's no set number you need to have, but most brands prefer to work with those that have at least a few thousand followers.
Start by switching to TikTok business account. This way you can attract the attention of brands and continue cooperation with them.
Use products within your posts of brands you'd love to work with—this is a perfect practice for you and shows brands your awesome abilities to create content.
Create great content
The most important thing you will do in TikTok Influencer marketing is to create strong content. Their content should get high engagement consistently.
As we know, the main content of TikTok is videos. The videos you make will attract the attention of brands. Your audience and content should align with your brand and values. The content you will prepare should create a wide engagement on the brand.
Be active on TikTok
Brands pay special attention to your TikTok activity and post-sharing times while selecting you. Therefore, you should be active on TikTok as much as you can and keep sharing. For this reason, it is the best way to plan and schedule the content you will share in advance. Scheduling TikTok videos will be very useful for you. Because, if this is the case, your posts are organized and clear. You will be able to easily see what days of the week you have shared. You can use different tools for this.
One such tool and the best is Planly. The main difference between Planly and other tools is that it automates everything for you. You will not receive a notification when the TikTok videos are about to be shared, Planly has already shared your story. You can try it right now, it's free.
Be authentic to your followers
No one likes to be deceived. And with social media, people can easily spot authenticity from bluff. If your followers find out that you have lied even once about any product, they will immediately unfollow you. Why? Why? don't say Because they prefer to follow influencers they trust.
Therefore, you should be very careful when presenting the products of the brands you cooperate with. First, you test the product yourself. And then, if the need arises, learn more detailed information and features from the brand itself. If so, you will offer the best to the viewer.
Stick to the brand
Imagine that you are collaborating with any electronics brand. You've been introducing it to your audience for a while and it's been very well received by everyone. But after a short time, promote competitor brand to that product
Wouldn't you be confused as a follower? of course, you would. Of course, it will. Therefore, TikTok influencer marketing should mutually benefit both brands and influencers.
How do use TikTok for affiliate marketing?
In short, affiliate marketing is promoting and selling another company's products or services for a commission.
TikTok users aren't afraid to spend money, either. The above-mentioned influencer and
the brand were related to the collaborations. Talk about what exactly we need to do correctly to do affiliate marketing on TikTok.
Include a Link in Your Bio
Unfortunately, you cannot use links in your TikTok content. Instead, you can easily embed the link in your TikTok bio. Once you have a link in your TikTok bio, you can promote it in your TikTok videos.
However, you should be careful to avoid anything that looks like a hard sell. Generation Z in particular is resistant to videos that look like traditional ads. But if your TikTok videos are interesting enough and fit the TikTok strategy, your chances will increase.
Link to Your Other Social Pages
TikTok includes fields to log into your Instagram and YouTube profiles, making it easy to direct people to see your other posts and promotions. Therefore, it is necessary to take advantage of this feature of TikTok in the maximum possible way.
Plus make your TikTok influencer marketing more impressive, will also help to convert TikTok audience into Instagram followers.
Mention Dedicated URLs in Your Videos
You are an influencer and the product you advertise brings a lot of traffic to the company. When that company does, they give you a special place in the URL so that you get a certain feeling from the purchases made by your customers.
Use TikTok Paid Advertising
If you don't have enough TikTok followers, you can advertise your TikTok videos. As a result of that advertisement, your video will reach many people. TikTok ads work the same as other social networks.
Your video appears in front of people as an advertisement and they watch the video. Also, when you place an ad, you can define which target audience you want your video to watch more.
Time to Shine!
TikTok is a powerful social media platform that offers brands and businesses unique opportunities to reach new audiences. By understanding how the app works and by using the right influencers on TikTok, you can create successful marketing campaigns on TikTok. Our blog post series on TikTok influencer marketing will help you get equipped as a brand and influencer.
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