Instagram has 2 categories with 3 types of accounts. Instagram Business vs Creator Account, which one to choose? A detailed answer to this question is revealed in our new article.
What is the difference between Instagram Business vs Creator Account?
The peculiarity of working with the platform depends on the choice of a specific type of account. The key differences between the types relate to three aspects:
- Ease of working with content;
- The quality of interaction with the audience;
- Possibility of publishing advertising posts.
Initially, Instagram did not have a division into types of profiles. However, by 2019, the growth and diversity of the social network's audience prompted the administration to take a logical step - creating personal and business profiles.
By default, each new profile is personal. If you need a social network to follow friends and celebrities, you don't need to change anything. In the matter of posting content, you are completely free, but remember that there are Instagram Community Guidelines.
Even if you have only two followers, you cannot post any banned content, because the automatic Instagram algorithm scans visuals and remove prohibited photos and videos without warning, including the ones in Instagram stories. If a user receives three "strike", his account is automatically deleted without the right to appeal.
What is Instagram business account?
Instagram business account is like a business page on LinkedIn or Facebook. For detailed information about the Instagram business account and its benefits over personal account, you can our How to set up and manage Instagram business account blog.
Let's note the main differences. A business account allows you to make posts in the feed with hyperlinks to products and, accordingly, create an online store in your own Instagram account. This functionality is especially useful for companies that sell consumer products.
An Instagram business account allows you to take full advantage of the potential of the API. By connecting your Instagram profile to the CRM system via the API, omnichannel will become more efficient and predictable.
Instagram Creator Account
Instagram creator account is similar to the business account. Yet you have more access to follower growth and metrics than a business account.
Do you want to blog about your culinary achievements, post pictures from professional photo shoots, or talk about Instagram trends in 2022? Then Instagram creator’s account will provide you with the necessary tools for promotion in the social network.
The main upgrade is that you can publish promotional posts. Creator account lets you use Instagram ads to promote content published in the feed and stories. Also, create separate advertising publications that will be shown only in the feeds of the target audience.
A prerequisite for launching advertising is to combine accounts on Instagram and Facebook. Even if you do not plan to maintain a brand page on Facebook, you still need to create one. But after that, you have access to two great marketing tools - Facebook advertising account and Facebook Creator Studio.
Facebook advertising account allows you to create a target audience according to the specified parameters, upload an advertising photo and video, or create an advertising publication in the style of a digital presentation. Facebook Creator Studio is required to download future posts, view comments, and direct messages. Working in the application from a computer is not only faster - you can share access to the Facebook Creator Studio with your SMM specialist.
An important advantage of the Instagram creator account is access to Instagram analytics. The app displays audience interactions with content. Key analytics data:
- Age and gender of the audience;
- Activity time;
- Profile actions.
To view analytics, you need to click "Menu" in your account and select "Statistics".
The advantages of the creator account include an extended Instagram bio. In the past, Instagram bloggers could only add one link in their bio, so the phone number and other information were published in the main text block.
In the Instagram creator's account, organizing information is much more convenient. You can choose a category, such as "cafe for animals" or "architectural designer". To make targeted leads contact you faster, just add quick contact buttons by phone number or email.
Another option in bio editing is adding an action button. The choice is not very large, but the CTA is understandable for everyone: order food, book, reserve. You can also add a link to your site in the bio or insert a multilink .
Communication with the audience via Direct also has a number of advantages that provide faster communication. For example, in a sales funnel, there often comes a point in the conversation when you need to ask the lead a certain question or write a call to action.
In order not to type identical text over and over again, it is enough to create a list of quick answers. For 1 written keyword, the Instagram chat will automatically write a saved sentence. We have more to add to the debate of Instagram Business vs Creator Account!
You can cut off the least interested leads by creating a FAQ. When a user opens a chat, the first thing they see is a list of popular questions. It is so easy to weed out the part of the audience that is only interested in the price or delivery time “for the future”.
There is a division of all chats in the creator's account into two categories. By default, new correspondence falls into the "Basic" section. This is the first tab in Messages. If communication with some users is less significant, the chat can be moved to the "General" tab.
In the creator's account, there is an age limit set for different countries. For example, let's say you're a craft beer maker and you don't want your account to be seen by people under the age of 21 in the US. Choose the minimum age of users and, optionally, countries. We do not recommend doing this due to the way Instagram works.
The social network learns the user's age from Facebook if two profiles are linked. If a user maintains a personal account without being linked to Facebook, he will automatically not see your profile - he will not even be able to open a link to your account in the application.
For most business organizations and bloggers, an Instagram creator account is the best way to grow a blog. But if you need to make Instagram part of a complex sales funnel, then use a business account. Here is a table that will help you compare Business vs creator account Instagram.
Regardless of your choice, your Instagram account will need an organized content strategy. For that, we might recommend using an Instagram scheduler. Planly is an Instagram and TikTok scheduler in which you can schedule posts, stories, reels, carousel posts, and much more. It’s an easy-to-use powerful tool that will get your Instagram marketing strategies to the next level.
Personal business vs creator account Instagram
How to choose between Instagram Instagram Business Account vs Creator?
In conclusion, neither type of account is better or worse. Moreover, the differences are quite a few. Maybe Instagram will change some aspects soon so that this differentiation of accounts makes more sense.
So… Which one you should choose? Instagram business account vs creator? You should choose one type or another taking into account your needs.
- If you are a company, especially a physical one, we recommend that you use a business account: you will be able to add your address. Also, remember that you cannot promote products or services with copyrighted music.
- If you are an Instagram influencer, obviously, we recommend you to have a creator account: you will be able to create content with the music you want and tag business partners.
- If you are a personal brand, it will depend on your needs, but if you are going to create content, we recommend a creator account, so you can use the music you want in your reels.