As a social media content creator, you probably ask the question on a daily basis, what am I going to share today? So, if you want to ask this question less and have social media content ideas every day, you can use the content ideas for social media mentioned in this blog.
Especially if you are a content creator or run a small business on social media, these ideas will come in handy. To create social media content ideas, you can be inspired by the posts of many users. Using these ideas, you can create a social media content calendar for your social media account.
Social media content ideas for small business
Social media is one of the main senses of business. Correct sharing on social media will bring you more followers and your brand's engagement will increase significantly. For this, you must first present your products and services to your audience in different ways.
If one of your posts is a video of your product, the other should be a fun post about it so your followers don't get tired of watching you. If you want them to follow you regularly, first help them get interested in your product.
For example, create a problem situation in your posts and tell your audience that if they use your products and services, that problem will be solved.
We can recommend ideas like these for social media post ideas for small businesses. After doing this, your social media engagement will increase in a short period of time
You can use infographics in your posts. Where you can prepare your brand's statistics, reposts or a guide about your product and share it with your followers.
2. Questions post
You should be in constant communication with your audience to respond to all their
questions and answers. Make one of your posts a question post and answer the questions your followers will ask you here. Instagram quizzes are some of the questions posts that make followers engage with posts.
3. Create contests
You can also organize various contests and giveaways on social media. In this way, both your number of followers will increase and your engagement will increase. For example, in one of your contests, you can reward the viewer who gets the most comment likes on the post you share
4. Share customer reviews and testimonials
People believe in each other. For example, if a brand only advertises a product, it will not be very effective for the audience. But if the brand's customers provide information about that brand, it will be more interesting for the viewers. Therefore, share your audience's feedback regularly. Even making a video with your clients and sharing it on your social media accounts will get you more views and likes.
5. Create meme post
Of course, your social media account should have meme posts. Because people follow social media accounts where they have more fun and enjoy. Meme posts that include your business can even give you an edge over your competitors. You just need to be a little creative. Everything is so simple!
6. Tell stories about your business
Your followers are interested in learning more about your company and what makes it special. Tell a story about your company's beginnings or an interesting story about a member of your team. Storytelling on social media is one of the most authentic ways brands adn influencers can embrace their stories and get real feedback from followers.
Even better, share a client testimonial to show the value of your business.
7. Holiday Content
For your social media post, be sure to include content about holidays and celebrations. Social media engagements on some topics, like Labor Day, Christmas, Halloween, or Independence Day, can be very great.
B2B social media content ideas
Although there are thousands if not millions of new B2B businesses that are included in small business categories, they still have different nature that may not be the same for all small businesses. Social media content ideas for B2B are not always the same as ideas for small businesses.
But the goal of companies using social media for B2B marketing is to maintain brand engagement and, more importantly, generate revenue. You can use the free social media content ideas for b2b mentioned below
These days, B2B marketers and other business owners frequently use GIFs as a form of content on social media. These silent videos typically feature short animations that can be effective in communicating feelings or specific messages to your audience about any subject important to your brand.
9. Blog Post
Blog posts are useful for increasing website discoverability and SEO rankings. When you post them on other platforms, they also aid in boosting social media engagement. we are sure that you know how entertainment platforms like TikTok or Instagram are effective for B2B businesses.
There are a lot of ways you can use to promote blogs on Instagram and other platforms.
Blog postings might be a big help if you think your website needs additional SEO traffic or score. You can share them as photos on all of your social media accounts or add a few essential extracts to your text-based articles to encourage readers to visit your website and read the full article.
10. Corporate Images
Use images on all of your social media accounts since visual content is known to interest the audience more than any other type of content. Graphics and images are the easy way to communicate your brand's messages, whether it be for a new product launch, a company event, or an image sharing information about your firm.
11. Employee Highlights
This type of content gives an insight into the experience of working for your business. You can use social media to improve your branding by featuring employees in spotlight postings. By demonstrating that contented employees are a sign that business is doing well, presenting your employees' viewpoints in your firm can help enhance customer trust.
12. Hiring Announcements
The information in your hiring announcement should be interesting enough to entice people to apply for your open position. In addition to posting job announcements, you can also create content about your staff.
13. FAQ Posts
People frequently ask the same question when operating a business. You don't have to answer all of their inquiries repeatedly. On your social media accounts, you may instead write a post regarding frequently asked questions (FAQs).
You can save time by responding to questions that are similar in this way. To ensure that users can easily find your FAQ posts, you must pin or highlight them. Instagram Story highlights are an excellent way to pin those questions and answers so that followers can easily access them.
14. Company Event Content
Keep a record and take pictures of any business events you host or participate in so you can share them on social media. Getting your company in a major event can help you build your brand and gain the trust of your customers.
15. Tips & Tricks
This kind of content gives an insight into the experience of working for your organization. You can use social media to improve your branding by featuring employees in spotlight postings. By showing that contented employees are a sign that the business is doing well, presenting your employees' thoughts in your firm can also increase customer trust.
16 social media post ideas 2022
With these 16 content ideas for social media, you can share different and creative posts on social media and attract the attention of your followers.
16. Fill in the blank
Surprise your audience by asking them an interesting question. Leave a space in your caption and ask the audience to fill in the space.
17. Share your achievements
This will encourage both new and potential customers to test out your services as well as your customers to engage with you more frequently.
18. Create Polls
Running polls frequently is a great method to increase engagement on your social media postings. Instagram polls and other platforms help to easily collect user feedback without confusing them with long questions.
(For example, "Which of our products do you like best?")
19. Share a funny quote about your niche
You can post various interesting quotes according to your niche.
20. Start your podcast
You probably already know how popular podcasts have become on social media. So start streaming your new podcast and share it on your social media accounts.
21. Ask for recommendations ( books, films, movies or etc)
Followers are always informed! Just ask them for a few tips and recommendations, and be amazed at the responses.
22. Create a how-to
Create a tutorial or how-to video to impart your knowledge. This adds value to your audience and confirms your position as a true authority in your subject.
23. Go behind the scenes
Record it while working or brainstorming with your team. The resulting shots will be both interesting and different for your audience.
24. Share a reading list or playlist
Sharing a playlist is a great way. Because here you will be able to find people who have the same taste as you and establish communication with them. Create a playlist of your favorite songs or movies right now and share it with your followers.
25. Make a slow-mo video
Here is another free content idea for social media. Here, unleash your creativity and make interesting slow-motion videos.
26. Showcase user generated content
Always use user-generated content on social media. Because USG means that you are valued by your audience, which is a positive thing for your business. Each platform has its own style of UGC. User generated content on Instagram may not be the same as User generated content on TikTok.
27. Post a recipe
Giving recipes to your followers sounds good, doesn't it? Share the recipes of your daily meals with them and make a difference on your social media account.
28. Introduce your team members
Show people who are on your team and share with your followers who made the great things you do.
29. Link To Free Resources
Share with your follower's free resources that you have benefited from and tell them how to use these resources. You will be the most loved of social media!
30. Post Live Videos
Lives will always increase your engagement. Especially, after you save Instagram live in your account, its views will increase more.
31. Post Images Or Videos Of Your Product
You already know this saying. If you are just starting out on social media, you should constantly share your products and services, collaboration posts, photos and videos.
We have listed 31 best social media content ideas for you. It's time to get ahead on social media with these. As an added bonus, let us tell you that after preparing your social media content ideas in the form of posts, you can schedule them and make your work easier. For this, the main social media scheduler tool you need is Planly. Through Planly, you can easily schedule your posts to Instagram, TikTok, Twitter, Pinterest, and Facebook.
So it's time to try it for free!