Despite the existence of a lot of new photo and video sharing platforms. Pinterest is still one of the most popular social networks. Whether consumer goods or business solutions, the platform provides loads of opportunities for users to engage with users and get extra traffic to the website.  

In this blog, we will inform you about the Pinterest updates you need to know to optimize your experience on the platform.

Pinterest updates in February 2023

5-minute Extended Idea Pins

After other social channels increased their content limits, Pinterest also joins the line with 5-minute Idea Pin videos. Previously, Idea Pin video duration was limited to 60 seconds.

New extended 5-minute Idea Pins will help users to create richer content and better engage with their Pinterest followers. Introduced in 2021, Idea Pins are especially effective for how-to guides and explainer videos.

Pinterest updates in January 2023

To provide a better marketing experience, Pinterest partners with LiveRamp to provide clean data rooms for Pinterest Ads users. Integration with LiveRamp simplifies data upload and encryption, ensuring user data is not shared between parties. It provides a protected environment for advertisers to join their first-party data and Pinterest platform.  

Clean Room environment offers advanced privacy controls so that neither of the parties personally identifiable sales data will be visible to each party. essentially, this lets businesses show their ads to people with existing relations with the brand and the ad hosting site while keeping that data separate.

Pinterest updates in October in 2022

Adding music to Idea pins

After the latest Instagram update of Add Song to Profile feature, Pinterest is also working on TikTok-like video feature. Video-focused Idea Pins give users ability to add tracks to video pins. To make the search easier on Android and iOS, users can search for the music by the artists, track name, or type keywords.

With this video-focused Idea Pins, Pinterest is partnering up with record labels such as Warner Music Group, Warner Chappell Music, Merlin, and BMG.

The new feature is making Pinterest more like short-video platform such as Instagram Reels, TikTok, YouTube shorts helping to get more engagement. Pinterest rolled out Idea Pins last year to help content creators to tell their stories by adding photos and videos.

They are similar to stories' concept where it is vertically displayed. Despite other platforms, Pinterest called them Idea Pins which resembles the concept of Pinterest where ideas and inspiration is the main focus.  

Unlike Instagram Stories, TikTok stories, or Facebook stories, Idea Pins do not disappear after 24 hours.