Instagram, one of the best platforms of modern times, is known for its various features. Among its features, posts, Instagram carousel posts, Instagram reels, and Instagram stories are the most popular. If we use these features correctly and according to Instagram's algorithm, our Instagram engagement will rapidly increase.
In this blog, we will tell you in detail about how to get more engagement on Instagram stories and give you various tips.🤓
Why do we need to get more engagement on Instagram stories? Because, according to the Instagram stories statistics for 2022, more than 500 million Instagram users use Instagram stories every day. That counts 86.6% of Instagram users post Instagram stories every day. 31% of them are millennials ( generation Y) and 39% are Gen Z.
What is Instagram engagement?
Briefly, Instagram engagement is the reactions of your followers to your shared photos, videos, reels, and stories. The benefit and advantages of increasing this are high. Engagement is important as the algorithm uses it to determine how important your content is.
How to increase Instagram stories engagement?
Instagram stories work. They are extremely effective. If you want to make your story more effective and professional, you will need some tips.
Know your audience
In general, this rule applies to all social media. Before you post anything, understand what your audience wants. What kind of sharing is more interesting to them. It may be that the topic you like is common for them, so avoid that topic. Because your followers are responsible for increasing your Instagram engagement.
The most convenient way to do this is to access the Insights section of your Instagram account and get information about your followers.
Tell a story
if you want to learn how to create engaging stories on Instagram, tell a story. You need to draw your audience in and make them want to move on to the next story. For this, the story you will tell should be interesting and remarkable. You can share a story that happened to you or something you learned that you know your audience will enjoy.
For tips, to create interest in each follower for each next story, divide your story into short stories. For example, in a story, you can ask a question about your story, why do you think this happened? What is the reason for this? and so on. Explain the answer in the next story
Use hashtags
Hashtags act as indispensable navigators in social media. If you choose Instagram hashtags according to the content you share in your Instagram stories, if your account is not hidden, this story will appear in front of users who search for that hashtag. So you can get more engagement on Instagram stories.
Use Instagram effects
We see different and interesting effects in every update on Instagram. These effects will make your stories interesting and attractive. You can use the effect you will use both on the effects offered by Instagram and on the effects prepared by Instagram users.
Creating your own effects is another cool way how to get more engagement on Instagram stories. You can make your photos and videos more attractive and interesting by using Instagram story filters. In this case, will have a very positive effect on your Instagram engagement.
Collaborate with other brands
This method is intended more for one brand to promote another. In which you have a lot of followers and a brand with few followers but whose content is interesting for your followers, offers you cooperation. You, in turn, increase his and your Instagram engagement by advertising his page and products.
Or partner with a brand that is similar to you and your niche. For example, you can hold a joint quiz among your followers; you can ask a question on one page and find out its answer on another.
Note: Also, you can regularly Instagram live with other brands that work together with you. Don't forget to advertise these live by sharing them on your Instagram story.
Use stickers
Stickers are at the core when it comes to learning how to increase Instagram stories engagement. They are famous for their differences. You can use them for different topics. At the same time, there are different types of stickers. Let's talk about each one.
Question Stickers
You can use question stickers to create quality and interesting stories for your followers. This way you will communicate with them. If you answer your audience's questions clearly and clearly, this is a positive thing for you.
You can ask viewers various questions and give a gift to those who find the correct answer. Let this be an idea for you😌
Poll Stickers
Instagram polls have always been interesting. You can attract your audience this way. In a very simple way. Which picture do you think is between the two pictures? What is your choice between the two different styles? you can make requests like Instagram users like to choose and make decisions.
You can then share the results of your poll. The final result will be interesting for everyone.
Add location
Another feature of Instagram is sharing your location in the story. You might be thinking, what is the positive impact of this? By adding geolocation, you learn how to engage in Instagram stories in this way.
If you share the place you went to in your Instagram stories, such as a neighborhood or a restaurant, your story will appear in the public stories feed of that location.
So anyone who searches for that location on Instagram will be able to see and engage with your story. It’s the perfect sticker to help boost your engagement if you’re hosting a live event or looking to drive awareness of a new store opening.
Repost your feed posts in Instagram stories
You can re-share the posts you shared in your story and attract your followers to the post through a call-to-action. At the same time, you can invite people to the post and arouse their interest by giving a short idea about the post.
How to repost Instagram stories?
- Select the Instagram post you wish to share by opening the Instagram app on your iOS or Android device.
- Select "Add post to your story" by selecting the paper airplane icon.
- The post is currently visible within a brand-new Instagram story. The typical graphics, text, and music can now be included.
- To post as a fresh Instagram story, tap Your Story.
Get creative animation
You might be thinking about how to increase engagement in Instagram stories in a short time. Popping up an animation to your Instagram Stories is the easiest way. Instagram already has a built-in library of GIF stickers that you can add to stories, but if you're looking for full-frame GIFs, the GIPHY app is the place to go.
Remind stickers
Another great feature! You can get great engagement with reminders to add to your Instagram stories. Because if the reminders you make are interesting for your followers, they will be able to add them to their calendars. You can make this sticker, especially when you have a product release or an event you are waiting for is about to happen.
Use famous quotes
Motivational posts have always been interesting for people and they have been following them constantly. You can also share words or aphorisms from famous people in your Instagram story ideas and ask people for their opinions about it.
Use mention stickers to tag other accounts
Want to get more engagement on Instagram stories? You can use mention stickers from the stickers section of Instagram. You can also tag the companies you cooperate with. Through the tag you made, that person will share your story in his account.
In this way, your number of followers will have a chance to increase a little. If you use a personal account, you can make your stories more interesting by tagging them in the stories you share with your friends or acquaintances.
You can also tag that person to show who inspired you to do what you do.
Instagram Stories Takeover
Taking over an Instagram story means partnering with another person or brand. They create the content and post it to your account or share it with you for performance. The type of person you choose will affect the type of content that appears in the story.
For example, Goop, a health brand, used author Dr. Shauna Shapiro to take over her account.
Promote your Instagram stories
What else do you think about how to engage in Instagram stories? Of course, use Instagram ads. As we know, Instagram stories are updated every 24 hours. Therefore, if you want more views on your story within 24 hours, placing your story in an advertisement is the most logical thing to do. With this simple work, you will increase your Instagram stories engagement, as well as get more views on the story.
How to promote Instagram stories?
- Go to your profile.
- Tap your profile picture to access your story.
- At the bottom of the story's image or video, tap Boost.
- Select Boost from the options.
- Fill in the details of your ad by setting things like Audience (who you want to reach), Budget (how much you want to spend), and Duration (how long you want your ad to run). Tap Next (iOS) or  (Android) once you've completed these details.
- To complete your ad, tap Create Ad.
Your Instagram Stories will be advertised within 24 hours. Your views and engagement will increase as you wish.
How can delete a promoted Instagram story?
You can delete or update your Instagram story ad at any time.
- Go to your Profile.
- Tap Ad Tools.
- Tap View Insights under the ad you would like to delete.
- Scroll to the bottom and tap Delete Ad.
What's a good engagement rate on Instagram stories in 2023?
Engagement rates vary depending on the number of followers you have and how active they are. We accept this rate in the range of 0-10%. The best rate for Instagram for small business accounts in 2023 is 3.5%. In general, according to analysts, the best rating rates for 2023 should be in the range of 1-5%.
How many stories should you post a day in 2023?
We learned about Instagram stories, but how many stories should we share during the day to increase Instagram stories engagement? For the highest Instagram stories engagement, you can share no less than 2 stories per day.
You can educate and entertain your audience without boring them. Again, we emphasize, that knowing your audience will help you decide what to share.
How to schedule Instagram stories?
You should always keep your Instagram stories active. You have a few things to do about this.
Make content plan
If you are a brand owner or represent any brand, your content plan must be ready in advance. For this, you need to know what to share and how often. Sometimes, when this happens, the stories can get mixed up, so that this does not happen, you need to schedule them.
You can use auto-post tools or scheduling tools instead of the ones you write will help you schedule your Instagram stories. Your stories will help to engage with your audience even when you are away. This will instantly increase your Instagram story engagement. The best of these tools is Planly. With Planly, you add your Instagram account by registering. Then, you schedule the stories you want to share (at the same time, reels, posts, videos).
The main difference between Planly and other tools is that it automates everything for you. You will not receive a notification when the story is about to be shared, Planly has already shared your story. You can try it right now.
Finally Thoughts
Want to know how to increase Instagram Stories engagement? Then use the tips we recommend! We covered everything from using hashtags to creating visually appealing stories. By following these simple tips, you can start seeing more engagement in your Stories and attract more followers in the process. Thanks for reading!
