Statistics related to Instagram and Instagram latest updates surprise everyone daily. Therefore, users want to grow on the platform. Yet reaching out to users among 1 billion active users, competition is tough.
However, increasing Instagram engagement with the right Instagram growth strategy is possible. We have made some recommendations for the best Instagram growth strategies for you in this blog. Using these tips, you can be more successful on Instagram and turn more followers into customers.
What is normal Instagram growth?
Although it depends on the number of followers, you can calculate the Instagram growth rate between 2% and 6%.
How to improve Instagram growth strategy?
It takes a lot of time. But you will see the desired results on your Instagram account over time. If you are thinking about how to increase Instagram, reach, then keep reading the blog.
This may sound a bit boring, but this is the first rule of an organic Instagram growth strategy. When you post consistently, you get active followers on Instagram.
In this way, you will have both new followers, and your existing followers will give more reactions. For this, you should pay special attention to your posts, stories, and videos.
The right video marketing strategy has the power to influence and increase your engagement. You should regularly post image posts, Instagram carousels, Instagram reels, and stories on certain days of the week.
This may sound a little tiring but don't worry. If you don't have enough time to do them all, you can schedule your posts. Doing so will save you time.
At the same time, your posts will be of better quality. You'll be able to see on a chart how many posts you've shared, which content you've given the most space to, and when they're published, which will help you come up with a different idea for next time.
You can use different schedule tools to use these features. Our recommendation is Planly. Also, you can schedule Instagram carousel posts, stories, and first comments, schedule posts to stories, and pin posts from personal accounts with Planly.
Collaborate with Influencers
If you are a business owner and want to reach more people, you should partner with Influencers. You can grow your Instagram audience using Instagram influencer marketing. Here you have to find the right influencer. For this, business owners pay more attention to micro-influencers because they have a certain niche. Thus, Instagram users follow that influencer because they are interested in that niche.
You can also find influencers using hashtags with different keywords and Instagram influencer generator tools. You can then partner with an influencer of your choice based on your budget. It will advertise you as a post, story, or review video, and you will see the result yourself.
Another powerful organic Instagram growth strategy is to use the right Instagram hashtags because hashtags play the role of a navigator in social networks. Through this navigator, users that don't follow you and don't know you will start following you.
You can put a suitable hashtag in your posts. Also, keep a constant eye on trending hashtags. You can make different posts using them. You can add a hashtag to your Instagram story, which will be visible to non-followers if your account is public.
Optimize your Instagram bio
Someone who visits your page will immediately see your Instagram bio first. Therefore, you should make your bio as good and professional as possible. In particular, business accounts should pay attention to several points when preparing their Instagram bio.
- Use hashtags
- Write a complete description of the business (one sentence containing keywords about the product and service)
- Link to bio
- Use relevant emojis
- Add profile photo
- Add Instagram story highlights
After taking care of all these, your profile will be exactly how you want. If you are looking for Instagram story ideas, you can look at the bios of Instagram users in your niche. Optimizing your Instagram bio is part of your Instagram organic growth strategy.
Use Instagram Ads
If you want to develop your business, you need to allocate a budget for it. You can advertise your Instagram posts or rather the ones you like the most, with Instagram ads.
There are several types of Instagram ads you can create:
- Image ads
- Carousel ads
- Video ads
- Story ads
- Reels ads
- Shopping ads
- Explore ads
Create Instagram reels
The most important Instagram trend in 2023 is indisputable Instagram reels. These reels are received with interest by the viewers, and they love to watch them. You can make different videos about your business in the reels you will make on Instagram.
At the same time, if you have a personal account, the reels of your daily life are a creative growth Instagram strategy for you.
Check Instagram insights
You should check Instagram insights regularly. With this feature, which is only possible for business accounts, you can view followers' impressions of your profile and posts. From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy.
At the same time, you should take a look at the Insights section to get to know your audience and learn their characteristics. Remember that in order to create quality content, you must first define your audience and post content based on their interests.
Contact your audience
Connecting with your followers is the best Instagram follower growth strategy. Establish constant relationships with your followers that is, create engagement. The easiest way to do this is to answer their questions. Answer the questions of your followers who have questions in the comments of your posts.
Or don't leave any questions in DM unanswered as much as you can. In this way, viewers will feel special.
Another way is to organize Instagram Live. Chat with them about various topics in these creatures or make cartoons on a common theme with a famous person. This is another way to best Instagram follower growth strategy.
You can also engage with your followers in your Instagram stories. You can do independent polls or Q&A stories and talk about the stories with them. You can also generate interest among your followers by doing quizzes that are relevant to your niche, and you can even reward your followers with a small gift for answering all the quizzes correctly.
Time to Grow!
So what are you waiting for? Get started with your Instagram growth strategy today! And be sure to keep these tips in mind when creating content, engaging with followers, and measuring success. By following our advice and putting in the effort, you should see a significant increase in your number of followers in no time.