After viewing your friends' posts on Instagram, you'll probably want to see the trending posts of people you don't follow. For this, you can check the Instagram Explore page, which is a feature of Instagram. Here are unlimited trending Instagram posts.
How do you think the Instagram explore page algorithm works? How come those posts come to your Explore page? The short answer to this question is that each is determined based on the topics you regularly follow and like.
This is determined by the Instagram algorithm and included in your explore page on Instagram. Now let's think differently: what can we do to make our post go to the Instagram explore page?
In this blog, we will tell you the most effective ways that you can use it. Also, read the blog till the end to learn more about the impact of the Instagram Explore page on your Instagram engagement.
What is Instagram explore page?
The Instagram Explore page is a section designed according to the interests of users. The Instagram algorithm determines this according to the topics you like and follow. Images, videos, reels, and even stories appear here.
The Instagram Explore page is located in the 2nd section of the bottom section of the Instagram overview. Each of these features is listed in a separate section at the top. You can see posts and videos corresponding to the topic you want and give your reaction. The Instagram explore page is kind of like the TikTok For You page. The algorithm works the same in both.
How does Instagram explore page help users?
Rich the right audience
There are many things you can do to find the right audience and increase Instagram reach. Suppose your post content is interesting for followers. In that case, Instagram will automatically include it in the explore page, and people who are interested in the same niche as yours will easily see you on their explore page.
Increased engagement
Users are more likely to engage with content they see by likes, commenting, or even sharing it with friends if they find it to their liking. As a result, when users find your content on the Explore page, it may increase brand engagement.
Accelerate platform growth
If your post is on the Explore page on Instagram, you can already witness a rapid increase in the number of followers, as well as the number of likes of your post.
You can be happy if your post or video is on the Instagram Explore page. That means you will get more likes on Instagram.
How does the Instagram explore page algorithm work?
Each user's feed and Explore page is customized by Instagram using a Feed Ranking System. Machine learning is used by the Explore page algorithm to collect ranking signals and choose what to display. According to each user's Instagram activity, the platform selects posts using an "unconnected recommendation engine."
In conclusion, Instagram customizes the Explore page according to:
- fresh posts that get a lot of engagement
- accounts you've already started following
- the kinds of postings that receive engagement from followers
For example, if you follow several book-themed Instagram accounts and respond to them, there will be more posts of this type on your explore page on Instagram.
If you use an Instagram business account, you can track the result of your post and how many engagements you get and get to the Explore page. For this, you need to constantly check Instagram analytics.
How to get on the Instagram Explore page in 2025?
Look at your own Explore page
If you want your post to be on the explore page, you should first look at your personal explore page on Instagram. Here you will probably find posts from accounts that are relevant to your niche, and this is a great opportunity for you.
Get to know your competitors and research how their posts are doing here. Get information such as Instagram hashtags they use, content content, captions on Instagram, when they were posted, and how many likes and comments they received. And make comparisons between them. Analyze your Explore page using questions like which post you like best, what is the main difference between this post and another post, and so on.
Create Reels
Making Instagram Reels is an important part of your Instagram marketing strategies plan in 2025, especially if you want to appear on the Explore page. Here you can use your creativity to make perfect reels. Making reels is not that difficult. You make a video with your camera and use the effects and filters offered by reels.
Post on the best time
Posting when your audience is online will greatly improve the reach and engagement of your content. For this, you need to know the best time to post on Instagram. To determine this, you can find out all the information about your followers from Instagram analytics, as well as what time of the day and week they are most active.
Test Around with Various Post Formats
Instagram's post format is rich enough. Here you can create a single image, Instagram carousel posts, reels, and videos. This will have a positive effect on you, especially if you make the carousel posts educational in nature. Focus on visuals and content in your carousel post. Use short and specific words for this.
Use right Hashtags
Instagram hashtags are one of the most helpful ways to get your Explore page on Instagram. When you write #explore #explorepage in your posts, followers will see your post faster. The hashtags you mention should match the content of your post. For example, if you are creating a post related to Black Friday social media campaigns, the hashtags you will include are #blackfriday #blackfridaycampaigns #november and use hashtags relevant to your products and services
Partner With Other Brands and Creators
Using Instagram influencer marketing will benefit you greatly. Thanks to the amount you will pay or the services you offer, you will continuously gain followers, and the posts used in cooperation will enter the Instagram Explore page.
When you find an influencer suitable for your niche, start collaboration without missing the opportunity. The same applies to influencers. They should evaluate proposed collaborations or they can make proposals to different brands themselves.
Join Giveaway and contest
Probably when you go to the Instagram Explore page, you can see various giveaways. You can also participate in such matches. In this way, followers on Instagram will increase. The only thing you need to pay attention to is that this contest is suitable for your niche.
Add Keywords to Your Instagram Captions
You don't need to write your Instagram caption long (if you don't need to). You can express your thoughts and expressions in a few short sentences. Also, you need to do the right keyword search on social media. Thus, viewers who are interested in the keywords you entered will be able to easily find you on the Explore page.
Try Instagram Explore Ads
Explore Page Ad placements are a good choice if you're searching for a sure approach to connect with users via the Instagram Explore page.
Your Instagram ads won't show up on the Explore Page directly, but when a user clicks on a post from their Explore Page, they will show up in the in-feed in between non-paid videos and images. It's a started-trying method to expand your audience and increase your visibility on Instagram!
How to reset Instagram explore page?
If you want to clear Instagram Explore page, it is possible. For this, you can follow the steps below.
Step 1: Open the Instagram app and choose your profile in the lower right corner.
Step 2: Select Your Activity by selecting the three-line icon in the top right corner.
Step 3: Tap Clear all after selecting Recent searches.
Step 4: To confirm, choose Clear All in the prompt.
After you reset the Instagram explore page, you will be able to see the posts that Instagram has suggested for you. Later, the Instagram algorithm will prepare a new explore page according to your interests.
Time to Explore
In this blog, we have given you all the information you need to know about Instagram explore page. If you want to see your post on the Explore page on Instagram, you should do these tips continuously in all posts.
If you want to see the tips you use in all your posts in one dashboard, you can use a social media scheduler. By using its Instagram scheduler, you can schedule all types of Instagram posts. At the same time, it is possible to post the first comment and pin it with Planly. Planly's main difference from other social media scheduling tools is that it doesn't send you any notifications when you auto-post and it has an easy interface. You can create a Planly account for free right now and schedule your posts.
