Maybe current Instagram users like Instagram reels more and spend more time making them. But it's a fact that Instagram carousels will help you achieve your Instagram goals.
Instagram carousel posts will help you increase your Instagram engagement and get more views and followers. This allows you to share more than one photo or video at a time. This blog post will show you how to create a seamless Instagram carousel. Keep reading to learn more!🧐
What is an Instagram carousel?
Instagram launched Instagram carousel posts in 2015. At first, you could just put 5 pictures or videos on the carousel. According to Instagram latest updates, you can place up to 10 photos or videos in the carousel.
This post can be swiped to the left and displays multiple photos or videos that users can control in turn with the buttons at either end of each item. Think of it as a slideshow of sorts!
According to ProductsUp's Why Carousels Beat Video on Social Media, Carousel posts have an average share rate of 1.92%, compared to 1.74% for images and 1.45% for videos.
From this, we can draw a conclusion that carousel posts are more interested by users. There are several reasons for this.
When post a carousel on Instagram?
You can make carousel posts in several types. The definition of these types should be suitable for your niche.
You can create the following types of content when using Instagram carousels.
- Educational content
- Data and infographics
- Brand storytelling
- Photo dumps
- Product reveals
- Product/brand updates
- User-generated content
- Event highlights
The first point you should pay attention to when using an Instagram carousel is that this post attracts people's attention. If so, your Instagram followers will be able to scroll through your carousel post one by one. Therefore, pay attention to two points:
1- The design of the first image of the carousel post.
2- Content content of the first image carousel post.
If you pay maximum attention to these, you will be able to grab your viewer's attention at first sight.
What are the benefits of Instagram carousel posts?
Posting engaging carousels can help you improve your Instagram algorithm good side.
Because of the interactive nature of carousels, users spend more time looking at them, on average, than they do at traditional Instagram feed posts.
- allows for creative brand storytelling
- offers flexibility to incorporate all types of content
- opportunities for interactivity
- brands are more creative and visual
How to post a carousel on Instagram?
Before you start making Instagram carousels, you must first choose your concept. What type of posts would you like to post to your carousel: Simple Instagram posts, collage posts, videos, or Instagram stories. The decision is yours.
Here’s how to make a carousel on Instagram:
- Upload your relevant photos to the photo gallery.
- Open the Instagram app and click the + icon from the navigation bar.
- Tap the layered square icon right below the post preview.
- You can chance to choose evergreen content on Instagram to share up to 10 images. Pay attention to the order of the images you choose because the order you choose will appear in the same order in the Instagram carousel.
- Tap Next in the top right corner of the screen.
- After choosing your photos, you can edit them as you like, and add filters. You can make various adjustments to your posts with filters of your choice.
- Time to publish to Instagram carousel post!
- Add your caption, geo-tag, account tags, and hashtags.
Now your carousel post is ready and you can publish it!
You should also size your carousel post to the size Instagram suggests.
What is the Instagram carousel sizes?
Instagram carousel posts can be in square, landscape, and portrait formats.
- Landscape: 1080 x 566 pixels.
- Portrait: 1080 x 1350 pixels.
- Square: 1080 x 1080 pixels.
- Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
At the same time, the video you will use for the Instagram carousel should be a maximum of 4 GB.
We learned about how Instagram carousel. Now let's give you different carousel post ideas.
Best carousel post ideas on Instagram
We learned about how to make Instagram carousels are made. Now let's give you different carousel post ideas.
Promote your Product
Another great way to present your product on Instagram is to make it as a carousel post. When presenting your product, you should write in each post exactly what will make your product stand out and make it superior to its competitors. Because if this is the case, the customer or viewer will be familiar with the features of your product.
Also, don't use too many sentences in your carousel posts. If this happens, the viewer will get tired of reading your post and will refuse to link to other posts. All you have to do is plan the words or short texts you will write in the carousel posts in advance. The short words you will use should be a single keyword of your product. Which keywords is your product known for?
In the moment photo
According to Instagram users, snapshots are always more natural. Because of this, people prefer to share these types of images more than others. You can also take a photo or video of a moment in your life and share it as an Instagram carousel post. You can share the pictures you take randomly or do it according to a concept.
Another interesting idea for everyone: Before and after. We are sure that everyone has tried it once and you have seen how unexpected and numerous the reactions are. Therefore, you can attract the interest of your followers by making your own photos in this format, whether related to your brand or.
Go behind the scenes
You can also see this kind of sharing on many popular movie sites. They always pull the back of the camera and bring it into a carousel format. This way sharing becomes interesting and fun. People can't wait to move on to the next post.
At the same time, you can teach your followers various interesting and useful information with your carousel posts. For this, you should pay attention to the posts written on the post as well as the description part of the post. As mentioned above, your ideas should be short and to the point. viewers should be able to immediately understand what the conversation is about by reading this.
Make something guide
For example, if you are cooking food or sweets, you can make it as an Instagram carousel post by taking pictures or videos of it in sequence.
How to find Instagram carousel template on Canva?
As we know, one of the tools we will use to find the best templates is Canva. So, why Canva? Because the design of the Instagram carousel posts that we will prepare must be very good. It should attract the viewer at first glance. If you don't have any design skills, Canva is a great option for you.
For this, you simply register and create posts in the desired design by typing Instagram carousel post in the search section.
How to schedule Instagram carousel post?
We have come to the most necessary and important part. We need to share the carousel posts we made for Instagram. If you have all your posts ready, but you don't have time to share them on time, automatic scheduling post tools will help you.
Scheduling posts in advance helps to organize your social media calendar and be available whenever your users are online. You can simply find the best time to post on Instagram and schedule your Instagram carousels.
The best of these tools is Planly. Because the main difference between Planly and other tools is that it does not send you a notification when your post is shared. Planly does everything for you. You can add your Instagram account by simply registering Choose the time and date you want to share. You can test Planly now.
As you can see, there are a few things to keep in mind when creating an Instagram carousel. By following these tips, you can create a seamless and eye-catching experience for your followers that will keep them coming back for more.
Have you tried using Instagram carousels for your brand? What tips would you add to this list? You can get more information by linking to other blogs.