Instagram is the most used social media platform nowadays. The reason why Instagram is so popular is quite simple: there are many types of accounts on Instagram. That is, you can open both a personal account and a business account on Instagram.

Instagram for small businesses is a great option. Suppose you want to know how to sell on Instagram. In that case, you can learn to create an Instagram business account or an Instagram creator account if you want to create different content for your followers or an Instagram personal account if you want to log in as a follower.

In this blog, we will talk about the Instagram business account for you. Nowadays, many businesses start their first marketing strategy by creating an Instagram business account.

What is an Instagram business account?

Instagram business account is a type of business page on Facebook or LinkedIn. It tells users that you are a business and use the platform for marketing purposes.

Using an Instagram business account, you can use various Instagram tools. At the same time, the use of Instagram ads is possible only in the Instagram business account. So, by promoting your posts, you will ensure that people see your products and services faster.

How to create an Instagram business account?

Setting up an Instagram for a business account is easy. To create an Instagram business account, you can either select a business account after first downloading Instagram. Also, if you are running a personal or creator account, you can switch to a business account.

Create a business account on Instagram through these simple steps.

  1. Get the Instagram app on your Windows, Android, or iOS device.
  2. Open the app, then select Sign up.
  3. Add your email. Use an admin email address when signing up or choose login with Facebook if you want to provide access to numerous users or link your Instagram business account to your Facebook Page.
  4. Select a username and password, then complete the profile information. You might be asked to sign in if you used Facebook to log in.
  5. Click Next.

How to switch a personal account to an Instagram business account:

  1. Select the menu bar in the top-right corner of your profile.
  2. Select Settings. Switch to Professional Account may be available from this menu in some accounts. In such case, tap it. If not, move on to the following action.
  3. Select Account.
  4. Select for Business (unless it makes sense for you to choose Creator).
  5. Follow the steps to link your account to your Facebook Page if you intend to link your Instagram and Facebook business accounts.
  6. Choose your industry and include any relevant contact information.
  7. Select Done.

How to switch a creator account to an Instagram business account:

  1. Go to your profile and tap in the upper right corner.
  2. Tap Settings.
  3. Tap Account.
  4. Tap Switch to Professional Account.
  5. Tap Continue.
  6. Select a Category for your business and tap Done.
  7. Tap OK to confirm.
  8. Tap Business.

How to write Instagram business account bio?

In an Instagram business account, you should pay attention to your bio. Because when your followers visit your page, what they will do is read your Instagram bio. As a business page, you should briefly state your purpose and business in your bio. After that, you can implement your other Instagram strategies.

Choose an Instagram Username

The Instagram username character limit is 30. Up to this limit, you can find a unique and creative name that fully expresses your business.

Select an Instagram Category

When creating an Instagram business account, you are presented with some options that describe your business. Based on these options, you can choose a category that describes your business. That category of your choice will appear at the top of your Instagram bio.

Upload an Instagram Profile Photo

Your Instagram profile photo should make it easy for users to recognize your brand. Frequently, your logo or a picture of your site works best. A headshot is typically a better option if you're a creator, service provider, or blogger.

Add Business Contact Options

Possibilities customers have to get in touch with your company are made simple by Instagram profiles. For customers to select the most convenient contact method, you can add various contact options to your profile.

Instagram Call-to-Action buttons

Welcoming calls and emails may not be the most effective way to assist consumers of particular business kinds. For eateries, coffee shops, and service providers, Instagram thankfully provides Order Food, Book Now, and Reserve CTA buttons.

Include Instagram Bio

Instagram bio contains a maximum of 150 characters, and here you can write about your business however you want. With this, your followers who enter your profile will clearly understand both the purpose of your business and what you do. Here you can use various Instagram hashtags. At the same time, you can make your bio more interesting with emojis.

Also, you can include links to various websites in your Instagram bio. For example, if you want to develop your business on TikTok as well, you can add your TikTok business account link here. That way your followers will be on both platforms.

You can even get more followers on Instagram by convert the TikTok audience into Instagram followers. As you know, it is easy to get followers on TikTok by doing the right TikTok marketing strategy.

Story Highlights

The inclusion of Instagram story highlight albums on profiles is beneficial even though they aren't exactly a part of the Instagram bio feature. Regularly posting Instagram stories gives you an additional opportunity to display useful information in your bio.

Highlighting a story is a great way to address commonly asked issues, spotlight goods, and services, or even include reviews and instructions.

What are Instagram's business account benefits?

If you want to develop your brand with Instagram marketing strategies, you should first create a business account on Instagram. A business account has many benefits for your brand. Let's explain each of them separately. Some brands use the Instagram creator account when creating an account on Instagram. But there are certain differences here.

Access to Instagram Insights

You can develop your Instagram growth strategy through Instagram analytics. Through Instagram insights, you can learn a lot of key information about your followers. You will need it when you share a post; you can increase your Instagram engagement by creating better-quality content.

In Insights, you can find out when your followers are most active on Instagram and share posts at that time; thus, it will be the best time to post on Instagram for your business account.

Before starting an Instagram business, you need to prepare Instagram KPIs for yourself, which you can constantly monitor for insight into whether you have reached these KPIs or not.

Instagram Advertisements

If you use a business account on Instagram, you can use an Instagram ad and increase your Instagram reach with this. If one of the main goals of using your business account is to make money on Instagram, then ads will help you. It will deliver your posts to your target audience and turn them into your customers.

Promotes Credibility

Through a business profile, you can share all your contact details with your followers on Instagram, so all your customers can easily contact you.

Engagement tools

Instagram is a great marketing platform since it has engaging options that promote audience connection. To interact with your followers and get their thoughts and feedback, use interactive stickers and emojis like Instagram polls and Ask a Question.

What are the disadvantages of an Instagram business account?

An Instagram business account has its pros and cons.

Cannot Limited Direct Messages

Even while Instagram Business accounts let you offer ways for your audience to get in touch with you, one of those contact options must always be direct messages.

You cannot limit who can message you with an Instagram business account, in opposition to the Creator account on Instagram, where you can do so.

Pay to Play

Instagram users have been wondering for years that "pay to play" on business accounts limits their reach because doing so will require them to buy ads.

Years ago, business pages on Facebook saw that their reach was severely constrained and that the only option to reach their audience was to promote postings.

Features Not Available to Everyone

Aside from Instagram Insights, one of the most desired features of an Instagram business account is the capacity to include a link into your story as a "swipe up.

Small businesses that lack the resources to spend the time and money necessary to grow their accounts are unable to use this function because it is not accessible to accounts with fewer than 10,000 followers.

How to remove a business account on Instagram?

  1. Open Instagram.
  2. Go to your profile now and select the Menu button in the top right corner.
  3. After that, select Settings, and then select Account.
  4. Select the Switch to Personal Account button.
  5. To confirm, tap Switch Back at the end.

Best business Instagram accounts

We are ranking the 5 best Instagram business accounts for you.

Entrepreneur Magazine


Entrepreneur promotes, informs, and inspires entrepreneurs through its Instagram feeds. And 4 million of their followers are interested.

They do a fantastic job of posting images of business owners having fun as well as images that lead to informative articles and videos. Furthermore, Entrepreneur has a strong click-bait strategy.



Sharpie has certainly discovered methods to make their pens highly fascinating, even though they may not be selling pens that are worth their weight in gold.

Companies like Sharpie were created for Instagram, and Sharpie has fully accepted the possibilities that the Instagram platform has given.



Netflix uses its Instagram profile to inspire people to watch more Netflix. But whether it’s through shares of their images, memes, movie teasers, or through sharing things people may not know are available on Netflix, they’ve done a great job of keeping the attention of over 31.3 million followers.



Oreo uses innovative video shorts in addition to the beautiful, eye-catching blue that is present in both its profile image and many of its images. The 10- to 15-second videos are a fan favorite.



Nike's feed screams, "Look at me!," and 238 million of people do just that.

Through its Instagram business account, Nike attracts people' attention and interest by using genuine athletes and celebrities, but what it does with that attention is absolutely remarkable.

Frequently Asked Questions

Is the Instagram business account free?

Anyone who wants one can create a free business account on Instagram.

Is it worth getting an Instagram business account?

Switching to an Instagram business account has many advantages, such as You obtain information and data about your followers. Additionally, you receive information on impressions and reach on Instagram followers.

Does Instagram business show who viewed your profile?

Despite the type of profile they have, such as a personal, business, or creator account, individuals cannot know who has viewed their accounts.

What is an Instagram Professional account?

Instagram Professional accounts are business accounts and creator accounts.

Final words

Once your account is set up, it’s important to start building a following by posting interesting and engaging content. Regularly post photos and videos that showcase what makes your business unique, highlight customer experiences, promote special offers or discounts, and share news about upcoming events or product releases.

If you want to post on your Instagram business account regularly, Planly will help you here. Through Planly, you can schedule your Instagram posts. Also, easily schedule your stories, videos, Instagram carousel posts, and reels through Planly. Then, you can check your Instagram posts analytics and audience overview.

The main difference between Planly and other social media scheduling tools is that you are not notified when sharing. Thus, Planly does every job professionally for you. Thanks for reading the blog.