TikTok is a social media platform based on short and long videos launched in 2016. TikTok platform, as a record in October 2020, 2 billion downloaded by the global user. TikTok currently has 1 billion monthly active users.

So what do you think made TikTok so popular? The short answer is TikTok is Fun and Creative. TikTok has built-in filters, text, sound, and music effects for users to experiment with in their videos.

At the same time, people use TikTok to have fun in their free time. TikTok creators are completely free to create content on TikTok. By creating a variety of entertaining content, they both increase their followers on TikTok and become more popular on TikTok.

Every TikTok creator has an audience that fits their niche. In which they prepare and share content according to the wishes of that audience. There are definitely Gen Z in these audiences. They are considered the main part of TikTok users. In this blog, we will tell you about Gen Z on TikTok.

Their fads to be on the platform and Gen Z used TikTok. Our main goal in learning these is to know our audience. As we mentioned above, Gen Z on TikTok dominates the audience of almost every TikTok creator. By understanding them and sharing according to their wishes, you will see a significant increase in your TikTok engagement.

How is Gen Z using TikTok?

TikTok has over 2 billion downloads and it’s 60% Gen Z. According to research, 40% of Gen Z search the most TikTok platform over Google. It's not just that a big part of TikTok's user base is from Generation Z. The majority of Gen Z global users prefer TikTok.It's been well-documented that TikTok is the go-to social app for Gen Z.

Today, TikTok is used by more than half of Gen Z users. Meanwhile, 46% of users aged 13 to 19 claim they use the platform daily.

TikTok users in Generation Z aren't just downloading and enjoying the content. They are building it. 83% of TikTokers have created their own videos. They support the platform as well. Among Gen Z users of TikTok, 70% say they would suggest it to others.

TikTok Gen Z vs millennials

A large part of the world's population is made up of millennials, and our TikTok community has shown that this tech-savvy and progressive generation is a key component. Digital natives, or people who have grown up with technology, are those in the millennial generation.

TikTok is now used by more than 50% of Gen Z users compared to 39% of Millennials.

What age group uses TikTok the most?

Younger age groups can't stop scrolling on TikTok. Ages 10 to 19 made up 25% of TikTok's active users in the United States. The breakdown by age group is as follows:

  • Ages 10-19 are 25% of users.
  • Ages 20-29 are 22.4% of users.
  • Ages 30-39 is 21.7% of users.
  • Ages 40-49 is 20.3% of users.
  • Ages 50+ are 11% of users.

Why Gen Z use TikTok most?

TikTok is personalised

TikTok users know that the 'For you' section comes with TikTok shares based on your preferences and the videos you watch. This is how you personalize your page on TikTok. This feature is perfect for Gen Z, and they can easily find the type of videos they want.

If you look at the Tiktok analytics, you will see how much your followers are Gen Z.

Also, 58% of Gen Z are willing to pay more for products targeted to their personalities. Taking this into consideration, TikTok business owners bring their desired products in front of them with ads.

Short-form variety

This is one of the reasons why Gen Z uses TikTok. Gen Z is engaged by TikTok's never-ending stream of short video clips. Ways to save time on content are delivered via TikTok like an endless stream.

According to the latest TikTok updates, TikTok videos can now be 10 minutes long. With this, Gen Z, who are passionate about learning information, are interested in watching these videos.

TikTok is authentic

Gen Z is tired of Instagram's “faked” lifestyle images. But TikTok is different. TikTok is a truly suitable social media platform for homestyle videos. Because it is very convenient and fun to create content here. Even when a video lands on 'Discovery' using TikTok hashtags, Gen Z gets even more enthusiastic.

Positive self-expression

Some users mention the "positivity of TikTok," highlighting their capacity for free self-expression through dancing. Gen Z is the most likely to feel a positive energy that TikTok provides. Gen Z is a generation that feels this positivity. Therefore, it is Gen Z who also encourages the milestone generation to TikTok.

TikTok has a strong sense of social connection

TikTok says it is “building a global community” on its app. TikTok is a platform where Gen Z communicates with each other. For this, they build relationships by sending each other various TikTok videos. This is absolutely positive. Thus, they ensure that their TikTok videos reach more people. Gen Z's use of TikTok is an opportunity for TikTok creators.

Multicultural and inclusive

There are currently 2 billion Gen Z in the world. TikTok operates in 255 countries. This means that if your audience is Gen Z, you can easily stand out on TikTok. Because, through TikTok, you will be in touch with Gen Z from different countries.

TikTok not only helps you connect with a worldwide audience, but it also gives you the chance to share their values. Race, gender, identity, and orientation are just a few of the numerous facets of diversity that Gen Z cares about.

Gen Z is also looking for innovations in TikTok. Trends are spreading fast on TikTok. For this reason, TikTok has become the choice of Gen Z. TikTok challenges, music videos, duets are interesting for Gen Z.

Do TikTok ads work on Gen Z?

According to Generational ad engagement statistics, customized ads will likely be clicked on by Millennials (79%), Gen Xers (71%), and Gen Zers (59%), more so on mobile than on desktop. The majority of Baby Boomers (53%) stated that they prefer to click on computer-customized ads.

So we can see from the statistics that ads don't work for Gen Z. Despite this, many brands use advertising to attract Gen Z.

What Should businesses do?

Gen Z consumers have different mindsets, behaviors, and expectations from brands. Hence, brands must understand their Gen Z audience if they need to engage them on social media.

If your products and services are relevant to Gen Z, you're almost in luck.

Because you can attract Gen Z simply by using TikTok marketing tips. All you have to do is get creative. Gen Z on TikTok cares more about trends and innovations. When you give them what they want, you may have a repeat customer. Don't miss this chance.

Keep your innovation in mind. In spite of the challenges, Instagram is growing great. Instagram vs TikTok are convenient platforms for brand development. Think about the various ways your audience interacts with your brand.

It's Gen Z's time

Gen Z is the first generation to grow up with smartphones and are incredibly comfortable using them. For brands, this means that marketing on TikTok should be a key part of your overall marketing strategy.

The data shows that Gen Z is spending more time on TikTok than any other social media platform, so if you’re not already using it, you’re missing out. With such high engagement rates, there’s no reason not to start experimenting with TikTok today.

To attract Gen Z on TikTok, you can start creating interesting content right now. And don't forget to follow Planly for different TikTok video ideas. We are constantly sharing the latest updates and ideas about TikTok for you.