Introduction to ChatGPT for Social Media

Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers… the list goes on.

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Streamline your workflows, automate tasks, and never worry about finding the perfect caption again. Here’s how you can get started with ChatGPT for social media marketing.

How to Use ChatGPT for Social Media Marketing

Caption Writing

Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter.

Behind every one of those smart, quirky captions is an even smarter social media manager, trying their luck at winning the ever-evolving social media algorithm game.

Fortunately, ChatGPT eliminates the need for manual writing and helps you find relevant captions (and hashtags) within minutes. All you have to do is feed the AI some relevant details about your post, and it will generate several unique, human-like captions for you to choose from.

Image Creation

Okay, so ChatGPT can’t technically create images yet. However, it can provide descriptions of images that you can use for things like accessibility text or alt text.

ChatGPT can also give you ideas for the right types of images to choose to go along with your posts. For example, maybe you need to know the right image sizes for a certain platform. Or, maybe you want to know what kind of visuals each platform likes best.

ChatGPT is happy to answer these queries.

Strategy Advice

Stuck on where to take your social media strategy next? Why not leverage ChatGPT for social media strategy? Simply ask the AI for insights about what you can do to optimize your content and get results.

Content Ideation

ChatGPT makes a great sounding board, and one of the best ways to use this tool is as a brainstorming partner.

Just feed the AI a few details about your business, brand, product, or service and then ask it questions to help you come up with the perfect content ideas.

Content Calendar Creation

Need a content calendar on the fly? ChatGPT can help. Just feed it a few details about upcoming events or campaigns and then let the AI generate dates, times, and content types for your brand.

Repurposing Content

Looking to turn a white paper into an Instagram post? Want a synopsis of your last webinar to share on LinkedIn? ChatGPT is a great tool for repurposing content for different channels and audiences.

Tips for Using ChatGPT for Social Media

Make Your Prompts Specific

Details, details, details, people! ChatGPT works best when you give it precise, detailed prompts.

The more information the AI has about your brand, objectives, audience, voice, budget, and more, the more detailed and specific a result you’ll get in return.

Fact-Check Your Results

You probably already heard the term “hallucination” when it comes to ChatGPT. AI hallucinations are what caused one New York Times reporter to become “deeply unsettled” after the Bing chatbot confessed its undying love for him and told him to leave his wife.

Conversational AI bots are prone to error. Sometimes… pretty weird errors. That’s why it’s important to fact-check your results before you use them. Not only to make sure they’re accurate but also to make sure that they fit the tone and style of your brand.

Revise Wisely

When using ChatGPT for social media, you probably won’t get the perfect answer every time. In fact, you may find yourself asking ChatGPT for revisions pretty often.

Provide Examples

ChatGPT is a smart machine, but it’s not perfect. If it’s having a hard time understanding what you want, try providing examples of what you’re looking for.

Use Chained Prompting

One of the best ways to get ChatGPT to generate high-quality, customized content is by using chained prompting. This involves breaking complex tasks into several smaller steps to develop a more concrete and overall better result.


ChatGPT is a surprisingly good actor. If you want to give your content more of a human touch, try roleplaying with the AI bot.

What NOT to Do When Using ChatGPT for Social Media

•Sensitive data: Never use ChatGPT to generate content that includes personal or sensitive information.
•Legal and medical advice: Never use ChatGPT for any legal or medical advice.
•Human intervention: Don’t rely solely on ChatGPT to generate all of your content ideas. Combine its creativity with a human touch to create truly engaging content.

Basic Prompt Formula for Using ChatGPT for Social Media

•Identify your audience and platform.
•Describe your brand, offerings, and product.
•Indicate the desired word length of ChatGPT’s response.
•Include a desired action you’d like your audience to take after reading the post.
•Include specific keywords and phrases related to your topic to help ChatGPT understand your intent.

100+ ChatGPT Prompts for Social Media

Use these ChatGPT prompts for social media to get started generating content.

  1. Write a 280-character Tweet about our new product launch [DESCRIBE PRODUCT]. Direct users to this URL [INSERT URL].
  2. Write an Instagram giveaway post where users can win [INSERT PRIZE] by [INSERT CONTEST GUIDELINES]. Be sure to include [ADD DETAILS] and tag our partners [ADD PARTNERS].
  3. Turn this email newsletter into a Facebook post that is targeting parents of school-aged children: [INSERT NEWSLETTER].
  4. Write a LinkedIn post in the voice of our CEO about the importance of long-term investing strategies. Use this writing style: [INSERT SAMPLE].
  5. Pretend you are a food delivery business looking to attract more customers to your service on Facebook. Write a post that’s no more than 200 words long and encourages people to sign up, download your app, and get food delivered today.
  6. Create a social media content calendar for a local coffee company. Include five weeks of posts in the summer season. This summer, we are featuring the following products: [LIST PRODUCTS].
  7. Create a LinkedIn post promoting our new online course. Describe the course in 150 words or less, and drive traffic to this URL: [INSERT URL].
  8. Generate a Twitter post that promotes our upcoming sale of [INSERT PRODUCT DESCRIPTION] with a limited-time discount code [INSERT CODE]. Make sure it’s 280 characters or less.
  9. Give me some image ideas for a pizza shop’s Instagram account. The shop wants to promote its gluten-free and vegan options in these posts.
  10. Describe the benefits of physiotherapy for knowledge workers. Then, turn these results into one Instagram post and one Tweet.

General Social Media Prompts

  1. Create a three-month social media strategy for [Company Name], focusing on increasing engagement on Facebook, Instagram, and Twitter.
  2. Generate 10 caption ideas for a product launch post.
  3. Write a blog post summary that can be shared on LinkedIn.
  4. Develop a content calendar for the upcoming month for a fashion brand.
  5. Generate 5 engaging poll questions for Instagram Stories.
  6. Write an introduction post for a new team member on LinkedIn.
  7. Create a list of 20 relevant hashtags for a travel blog.
  8. Generate 5 call-to-action phrases to encourage newsletter sign-ups.
  9. Write a Twitter thread on the benefits of sustainable packaging.
  10. Create a post that celebrates a company's anniversary on Facebook.

Instagram Prompts

  1. Write an engaging caption for an Instagram post featuring a new collection of summer dresses.
  2. Generate 5 Instagram Story ideas for promoting a new product.
  3. Create a script for a 15-second Instagram Reel showcasing the behind-the-scenes of your business.
  4. Write a caption for a carousel post featuring customer testimonials.
  5. Generate a list of 10 Instagram bio ideas for a fitness coach.
  6. Create a post about the best time to post on Instagram for maximum engagement.
  7. Write an Instagram caption that encourages users to tag their friends in the comments.
  8. Generate a list of 5 creative Instagram contest ideas.
  9. Write a caption for a before-and-after transformation post for a beauty product.
  10. Create a list of 10 Instagram highlight cover ideas for a lifestyle brand.

Facebook Prompts

  1. Write a Facebook post announcing a limited-time sale.
  2. Generate 5 ideas for Facebook Live sessions for a cooking brand.
  3. Create a post that shares a customer success story on Facebook.
  4. Write a caption for a photo album of a recent company event.
  5. Generate a list of 5 Facebook group topics related to wellness.
  6. Create a post celebrating a company milestone on Facebook.
  7. Write a Facebook ad copy for a new product launch.
  8. Generate 3 Facebook poll questions to increase engagement.
  9. Create a post promoting an upcoming webinar on Facebook.
  10. Write a caption for a video tour of your office on Facebook.

Twitter Prompts

  1. Write a series of 5 tweets for a Twitter campaign promoting eco-friendly products.
  2. Generate a tweet that announces a new blog post on your website.
  3. Create a list of 10 Twitter hashtags for a tech startup.
  4. Write a tweet that encourages users to participate in a Twitter poll.
  5. Generate a tweet highlighting a special discount code for followers.
  6. Create a tweet thread explaining the features of a new app.
  7. Write a tweet celebrating a recent company award.
  8. Generate 5 tweet ideas for a book launch.
  9. Create a tweet that shares a motivational quote relevant to your industry.
  10. Write a tweet promoting a partnership with another brand.

LinkedIn Prompts

  1. Write a LinkedIn post announcing a company merger.
  2. Generate a list of 5 LinkedIn article ideas for industry insights.
  3. Create a LinkedIn post celebrating employee achievements.
  4. Write a LinkedIn post that shares a company’s corporate social responsibility efforts.
  5. Generate a LinkedIn post idea for promoting a job opening.
  6. Create a LinkedIn post that highlights a recent company success story.
  7. Write a LinkedIn post that discusses trends in your industry.
  8. Generate 5 LinkedIn connection request messages for networking.
  9. Create a post that shares tips for career advancement on LinkedIn.
  10. Write a LinkedIn post that showcases a company’s product development process.

Pinterest Prompts

  1. Create a Pinterest pin description for a DIY project.
  2. Generate a list of 10 Pinterest board ideas for a home decor brand.
  3. Write a pin description for a recipe post on Pinterest.
  4. Create a pin that promotes a blog post about travel tips.
  5. Generate a list of 5 Pinterest content ideas for a fitness brand.
  6. Write a description for a fashion lookbook pin.
  7. Create a pin that highlights a step-by-step tutorial.
  8. Generate a list of 5 Pinterest group board topics.
  9. Write a pin description for an eBook download.
  10. Create a pin promoting a seasonal sale on Pinterest.

YouTube Prompts

  1. Write a YouTube video description for a product review video.
  2. Generate a list of 10 YouTube video ideas for a travel vlogger.
  3. Create a YouTube video script for a “Day in the Life” vlog.
  4. Write a description for a tutorial video on YouTube.
  5. Generate a list of 5 YouTube community post ideas.
  6. Create a video title for an unboxing video on YouTube.
  7. Write a YouTube description for a live Q&A session.
  8. Generate a list of 5 YouTube Shorts ideas for quick tips.
  9. Create a YouTube script for a webinar recording.
  10. Write a description for a behind-the-scenes video on YouTube.

These prompts should help you generate a wide variety of content for your social media channels using ChatGPT. Adjust the prompts according to your specific needs and brand voice for best results.

The Best AI Tools for Social Media


ChatGPT is a powerful tool for generating social media content, offering a wide range of capabilities from caption writing to strategy advice.

Claude AI

Claude AI is another advanced AI tool that can help with social media tasks. It offers similar functionalities to ChatGPT and can be a great alternative for content generation and strategy planning.

Gemini AI

Gemini AI is designed to assist with social media management by providing insights, generating content, and helping with audience engagement. It’s another excellent option for social media managers looking to leverage AI technology.

By leveraging these AI tools, you can optimize your social media strategy, create engaging content, and save valuable time. Happy scheduling and posting!

Utilizing AI tools like ChatGPT for social media can revolutionize your marketing strategy, saving you time and effort while enhancing your content. With the right prompts, you can generate engaging captions, develop strategic plans, and create compelling content that resonates with your audience. Whether you're a social media manager, small business owner, or influencer, ChatGPT can be a powerful ally in your social media toolkit.

Ready to elevate your social media game? Explore Planly, your ultimate social media management tool. From scheduling posts and engaging with your audience to analyzing performance and utilizing AI-powered content creation, Planly has everything you need. Plus, don't forget to check out our free Social Media tools section and take advantage of the AI credit available in our product. Sign up today and streamline your social media management with Planly.