TikTok is a social media app that has taken the world by storm. It's especially popular with young people, and for a good reason--it's a fun, easy way to share videos with friends. It can also be said that the popularity of the platform is due to Gen Z TikTok use.  

Did you know that TikTok is not only an entertainment platform but also allows to sell various products?

The main reason why business owners choose TikTok is because of this feature of TikTok. Because, after all, sales made on TikTok are convenient and quick for users. In this blog, we give all the information you need to know about shopping on TikTok. Using TikTok shop, you can also sell your products and services. We'll cover how to find products, how to make purchases, and how to use TikTok as a shopping tool.

What is the TikTok shop?

TikTok shop is a feature of TikTok where products and services are sold for one price. Here, the main goal is to make money on TikTok and people can earn money from here. Sellers and creators can sell their products and services by placing them in the catalog here.

Who is TikTok shopping for?

You can use TikTok shopping if you fall into one of these four categories:

  • Sellers
  • Creators
  • Partners
  • Affiliates

Sama as other TikTok limits, TikTok shopping is also limited to selected countries. If you want to enter as a seller, your location must be the UK, Indonesia, Hong-hong. Also, your business must be established. Also on your TikTok:

  • Have 1,000+ followers
  • Have 50+ video views in the last 28 days
  • Be 18 years old
  • Have posted a video on TikTok in the past 28 days


TikTok shopping countries are different. You must have a registered business in the following countries to be a Partner:

  • China
  • Indonesia
  • Italy
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Turkey
  • UK
  • Vietnam

If you are an Affiliate, you must have a TikTok Shop seller account from:

  • United Kingdom
  • Chinese mainland and the Hong Kong SAR Seller (cross-border only)
  • Indonesia
  • Malaysia
  • Thailand
  • Vietnam
  • Philippines or
  • Singapore

How to set up a TikTok shop?

If you start selling on TikTok, you are a seller. For this, you create your account by registering Seller TikTok domain: example here. That's how you become a TikTok merchant.

TikTok shopping supports two types of integration: Direct integration and partner integration.

TikTok shop can currently be integrated with 4 e-commerce platforms:

  • BigCommerce
  • ​Ecwid
  • Shopify
  • ​Square

How to connect TikTok with Shopify?

  1. Log in to the admin panel of your Shopify store.
  2. Select TikTok from the Sales Channel drop-down menu.
  3. From the TikTok sales channel, select Set Up Now.
  4. Connect a new or an existing TikTok Business account. This allows you to access all of your business accounts in one location. After completing this step, a green check mark will appear to indicate that the TikTok Business Center account has been successfully linked.
  5. You will next be prompted to create a TikTok Business Center Account. We will show you a list of Business Centers where you have admin rights. Creating or creating a TikTok Business Center will allow you to manage several TikTok ad accounts in a centralized setting.
  6. Continue by adding your Terms of Service and Refund Policy by clicking Add Terms.
  7. ​Select your Shopping catalog location.
  8. ​Connect a TikTok account.
  9. ​Set-up your Data Sharing and Shopify Pixel.
  10. Click Finish Set-up.

Then you can embed your product link in your TikTok video and advertise it with TikTok shopping ads.

After placing a TikTok product in the catalog, you need to embed it in a TikTok video. The main purpose of doing this is that as you get more views on TikTok increase, your number of customers will increase and your sales will be more successful.

For this, you can follow these steps:

  • Go to your profile and select the 3 lines in the upper right part.
  • From the Creator tool section, select the TikTok shop.
  • Select the products that will appear in front of you by entering n in the add products section.
  • Go back, select the add to new post section, and continue creating the post by selecting the new screenshot.
  • From the Add to link section, copy and paste the product link.
  • Expand the caption with the TikTok hashtag by writing general thoughts and features about the product in the TikTok caption.
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When writing a caption on TikTok, pay attention to the character limit. According to the TikTok limit, 300 characters is considered the limit.

You will almost certainly have a lot of products. Therefore, you can make a video for each of them separately and post them. You can schedule your Tiktok videos to make your work easier. Among the TikTok automation tools, the TikTok scheduling software that will help you the most is Planly.

You can schedule your TikTok videos by easily registering with Planly, using our automated TikTok scheduler. The main difference between Planly and other TikTok auto posters is that you will not be notified when your video is about to be posted. You can easily schedule the process. Try Planly for free right now.

How to put your Etsy shop on TikTok?

Etsy is a website where independent artists and crafters may sell their products. Etsy is most known for its handcrafted toys, collectibles, art, home goods, vintage furniture, jewelry, clothes, and holiday products, as well as crafts and craft supplies. You can also post and sell your TikTok products here.

To add your Esty account, follow these steps:

Step 1: Copy your Etsy shop's link.

Step 2: Change your Tiktok account to a corporate account via Account Settings.

Step 3: Go to the Edit profile page and paste the copied Etsy URL into the website area.

Step 4: In your TikTok bio, you write your Etsy username and name it.

How to set up TikTok shopping ads?

To shop on TikTok, you need to use TikTok ads. According to the latest TikTok updates, there are 3 new shopping ads features on TikTok. These are Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads.

TikTok video shopping ads show advertising videos in TikTok's user feed. This type of video in TikTok shopping ads is exposed to the most potential customers. And when you spend more time on that product, the TikTok algorithm understands it and brings it to you through TikTok shopping ads. You can also follow various TikTok shopping trends and buy the products and services you want.

TikTok catalog ads allow you to catalog your products and services so you can sell your products outside of TikTok. These ads are considered a good choice for TikTok shopping 2022.

Finally, TikTok Live shopping ads allow you to sell your products live to your customers. With this, they can access your TikTok live, learn about products and make purchases.

Connect your Business Center

Go to your TikTok Seller Center, click Ads, and begin the setup. Then, select a Business Center to connect by clicking Connect. Instead, select Create an account to create a new one.

Connect your Ads Manager Account

Connect Ad accounts from the Business Center or create a new one.

Connect your Shop and TikTok Account

Select Add account to add a TikTok profile to which you will publish your ads. Select Finish setup.

Create and publish your ads.

Select Ads > Overview > Create a Campaign to go to TikTok Ads Manager. Select Shop Purchases as your Advertising aim after being routed to TikTok Ads Manager; then develop and upload your ads.

What is TikTok Livestream shopping?

TikTok live shopping is an e-commerce experience that allows brands to show their products in real time through streaming events. While engaging in these events, TikTok members can purchase products without leaving the app. This allows companies and customers to interact and engage with one another, as well as speed up the purchasing process.

Apart from stimulating sales, TikTok Livestream shopping allows brands to increase TikTok engagement rate.

TikTok's live stream shopping feature is similar to Facebook Live and Amazon Live. You can use the pin feature at the merchant's e-commerce store to make the product stand out in the user interface. Viewers can then press that pin to add the item to their cart and check out directly within the app.

To go live on TikTok, you must complete the three critical requirements listed below:

  • To participate, you must be at least 16 years old.
  • Your TikTok account must have over 1,000 followers.
  • As a content provider, you must also follow TikTok's community norms. This involves keeping your live stream welcome, respectful, safe, and friendly to all viewers.

What are the features of TikTok Live Stream Shopping?

One of the most interesting features of TikTok shopping 2022 is TikTok Livestream shopping.TikTok Livestream shopping has the following advantages.

  • Co-host invitation
  • Adding Moderator
  • Effects and filters
  • Guest invitation
  • Question and Answer (Q&A)

How to use TkTok shopping as a consumer?

Finding Products

The first step in shopping on TikTok is finding the products you want. There are two ways to do this: searching for specific items or browsing categories.

To search for specific items, type what you're looking for into the search bar at the top of the screen and hit enter. This will bring up all of the posts containing that keyword. If you see something you like, tap on it to see more details about the product and where to buy it.

Browsing Categories

Another way to find products on TikTok is by browsing categories. Tap on either "Shop All" or one of the category tabs at the bottom of the screen (such as "Clothing & Accessories") and browse through all of the available products. When you see something you like, tap on it to learn more about it and where to buy it.

Making Purchases

Once you have found a product you want, making a purchase is easy. Just tap on either the price or " Buy now" button and follow the instructions provided.

Time to shopping!

Nowadays, online shoppers have started to use TikTok as well as Instagram. Especially Gen Zs use TikTok, so they have more chances to become potential customers. Thus, one of the main differences between TikTok vs Instagram in shopping is that the shop on TikTok is made with such fun and interesting content. Don't forget to follow Planly for more different information. Thanks for reading 🤗