TikTok is one of the most in-demand social media platforms of today. Currently, many startups and established businesses are trying to get ahead by creating content on TikTok. The main reason for this is that creating content on TikTok is easy and fun.
TikTok is a creative platform. Also, many businesses choose this platform as their main audience is Gen Z. Since Gen Z uses TikTok, it's easier to reach them through sharing. In addition to sharing, brands also collaborate with various TikTok creators and influencers.
Get started with TikTok as a brand. Also you can also collaborate with other brands. So you can both increase your engagement and be better known.
The benefits of this collaboration are many for them, and it is a successful business for their business. In this blog, we will show you the collaborations of various brands with TikTok creators.
What do TikTok brand collaborations mean?
TikTok brand collaboration refers to a brand's advertising collaboration with a TikTok creator. Their main purpose in doing this is to bring their brand to people and sell their products and services to people.
For this, they use TikTok influencer marketing services. First, they find TikTok creators suitable for their niche, agree to cooperate with them and start advertising posts.
Also, various brands prefer Instagram creators for collaboration. And this is just because of which platform the brand's audience is larger. But the main difference between TikTok vs. Instagram is that you can build an audience faster on TikTok. You can also convert the TikTok audience into Instagram followers after collecting your target audience on TikTok.
Why TikTok brand collaborations creators?
Increase TikTok engagement
TikTok allows for simple and effective brand eCommerce. The main goal of TikTok brand collaboration is to make money on TikTok by increasing TikTok engagement. One of the best ways to do this is to collaborate with TikTok creators.
Besides, they can easily reach their target audience this way. Because the TikTok creators they collaborate with have a specific niche. That creator is followed by people who are closely interested in this niche.
So collaborating with TikTok creators has many advantages for your business. As mentioned above, the first step is to find a suitable TikTok creator.
Drives real results
Even with a post promoted by TikTok creators, brand owners can see real results right away. Collaborate with TikTok creators to get more views on TikTok.
Boosts view rates for In-Feed Ads
It is possible to observe more closely that he cooperated with creators from the beauty category in particular.
How do brands collaborate with TikTok content creators?
Collaborating with TikTok creators has always been successful. So let's explore how this is possible.
- Discovery section
- Google search
- TikTok hashtags
- TikTok creator marketplace
Use discovery section
You can quickly find the Influencer you're looking for on Tiktok by using the discovery section. You have a lot of options on TikTok, which improves your chances of discovering the ideal TikTok creators.
Use Google Search
Google is also considered to be our best assistant. We will be able to locate the ideal influencer more quickly through Google and, more significantly, through the articles that come before us.
Use TikTok hashtags
The TikTok hashtags serve as your guide. You can identify postings on a particular subject and creators working in that area by typing relevant hashtags in the search field.
Use TikTok Creator Marketplace
These brand/influencer collaborations are certainly mutually beneficial, and TikTok is dedicated to making them happen. TikTok Creator Marketplace is the official TikTok platform where brands and creators can connect, and it is currently in beta in the United States.
Consider it a dating app-like platform where companies and influencers may "meet cute" or at the very least connect for the benefit of both parties. In order to engage with brands and find opportunities for paid sponsorship, participating creators sign up.
Participating brands can check creator profiles, audience demographics, and engagement analytics. If they notice a potential match, they can then get in touch with potential brand influencers via push and in-app notifications.
A contract and campaign information are available for creators to review so they can make an educated choice.
Best TikTok brand collaborations
Here are some examples of the best TikTok brand collaborations for you.
1. Duolingo x Scrub Daddy
The brands recently collaborated on a project to embrace the chaos. Although their products could not be more dissimilar from one another, they were brought together because of their content approach.
Whether you liked it or didn't, the important was that you were talking about it. The original video on Scrub Daddy's channel has 1.1 million views, while Duolingo's repost has a remarkable 3.1 million.
2. Magic Spoon x Super Coffee
3. Charli D’Amelio x Takis
In August 2021, the Takis brand collaborated with Charli D'Amelio, the world's most famous TikTok creator. Here, Carli has almost personalized the brand, applying make-up to match the color of the product. The videos, with hashtags #takispartner and #takistransformation. The campaign attracted a staggering 19.2 million views and 3 million likes.
4. Khaby Lame x Hugo Boss
In January 2022, Khaby Lame, the second-most followed personality on TikTok, signed a deal with the renowned fashion brand Hugo Boss.
This collaboration followed Lamen's publication in an article titled Top TikTok Creators of 2022 in Forbes. Following #BeYourOwnBOSS, the videos are aimed at Millennials and Gen Zers. Video with Khaby gained almost 6 million views in less than two weeks.
5. Addison Rae Easterling x American Eagle
2/3 of Addison Rae Easterling's income, one of the most famous TikTok stars, comes from brand collaborations. In their collaboration with Disney, they made an interesting and fun duet video with Mickey Mouse. In doing so, American Eagle brought $673 in MIV.
6. Zach King x Chipotle
Chipotle engaged Zach King, one of the top five TikTok celebrities, to promote their Halloween #Boorito challenge in order to increase the campaign's viral reach. They intended to promote a special deal for Halloween clients who had to enter their restaurants dressed as ghosts and monsters in order to receive a burrito, bowl, salad, or tacos for $4.
King's approach to the challenge, which depends on smooth transitions in his signature video editing technique, received more than 4 million likes and nearly 88 million views.
7. Our Place x Nguyen Yeats-Brown
One method of TikTok marketing is to make a video of how to make a product for viewers. Nguyen and Verna, using products from Our Place, demonstrate how to prepare chocolate bao and spring rolls in the TikTok videos.
8. Alleyoop x Erica Maria
This collaboration was marked by a creator gifting strategy, which is a common approach in influencer marketing. Alleyoop, a makeup company, gifted their products to Erica Maria, a makeup artist and TikTok micro-influencer. Erica Maria created a TikTok video showcasing her appreciation for Alleyoop's 3-in-1 stackable compact, a bestseller from the brand. This video served as both an influencer partnership and an authentic user testimonial, leading to over 3,000 views.
💡For TikTok creators
If you are a TikTok creator, you may work with several brands. Just focus on their niche. For example, if you are a beauty creator and do not cooperate with two different makeup brands at the same time, it is bad for your image.
Create a feedback loop by engaging with your audience about the brands you partner with. This can be through polls, Q&A sessions, or comments to understand their preferences and reactions.
When you collaborate with several brands, you will have a lot of posts to prepare. You should first find the best time to post on TikTok for this. Later, you can schedule them according to these times. You can find the TikTok automation tool for you.
Our recommendation is Planly. You can schedule your desired TikTok video by registering for Planly for FREE! The main difference between Planly and other schedule tools is that no notification is sent to the user when the post is shared. Check out Planly now.
Time to Create!
Want to see some great brand collaborations on TikTok? Check out the examples we’ve shared and get inspired for your own business. We have shown you the best TikTok brand collaborations.
With this, you can be inspired by such collaborations with TikTok creators. When choosing a TikTok creator, pay attention to their number of followers and especially if they are in the same niche as you.
By working with a complementary brand, you can tap into new audiences and create content that is both creative and engaging. What are you waiting for? Start collaborating!