Getting your website visitors to convert to paying customers is essential to increasing your revenue. But this isn’t an easy task. On average, businesses achieve a landing page conversion rate of only 2.35%.
This is because it’s difficult to get quality visitors to the site, and it’s even more challenging to entice them to take a desired action, such as contacting the sales team or scheduling a free demo. Add stiff competition and increased globalization to the mix, and you’ve got a complex problem on your hands.
However, you can fight these problems and boost your conversion rate with social media to build a loyal customer base.
How Can You Boost Your Conversion Rate With Social Media?
Generally, converting your qualified leads to loyal customers is a long journey and requires a lot of effort from your marketing, product development, and user experience (UX) teams.
Primarily, they must establish organic and paid routes to divert traffic to your store’s website. Once they achieve that, they've got to engage the customers and steer them toward conversion while ensuring their user experience is enjoyable and seamless.
As such, marketers usually have to solve three complex problems, including:
- explaining your products and services to visitors in simple language,
- tempting them to spend money and avail of the offerings (even if they don’t particularly want them at the moment), and
- justifying the selling price of the offerings.
Though it all sounds incredibly simple on paper, it’s anything but and is a major source of headache for most marketers.
However, you can boost your conversion rate and enhance your profitability by using popular social media platforms, such as TikTok, Instagram, X, and Facebook.
Why use social media platforms for a better conversion rate?
Enjoying over 4.59 billion users globally, social media platforms have become an inseparable part of our lives. Further, they’re the hub for the creation and dissemination of ideas and information.
So, leveraging these platforms to increase brand awareness, divert more traffic to your website, and build a loyal following is an excellent strategy. The best part, though? You won’t have to incur high marketing costs.
However, to boost your conversion rate with social media and ensure your store’s content stands out among the crowd, you must follow some best practices.
7 Strategies to boost your conversion rate with social media
Since over 91.9% of marketers in the US use social media to reach their customers—existing and potential—it’s important to have some best practices in your arsenal to enhance your store’s conversion rate.
So, without further ado, let’s dive into seven tips businesses can employ to boost conversion rates with social media.
Focus on generating quality content
Perhaps the most underrated but vital step to drive maximum growth is to focus on generating quality content for your brand. Remember, you’ll be competing with thousands, possibly millions, of other businesses to garner your target audience's attention.
So, it’s critical to publish good quality social media content for your online store on all social media platforms. Moreover, the content should match the tonality and style of your brand without reading like a textbook. Focus on driving interactions through unique and exciting posts.
Consequently, train your existing employees and onboard a few social media experts, including writers, editors, strategists, and a manager, to ensure your social channels are in good hands. If this sounds like a lot of work, that’s because it is.
If you don’t have the time, energy, or resources, why not leave it to the specialists? Partner with the best B2B marketing agency to drive maximum results from your social media campaigns and drive more organic traffic to your website.
You can reap the following benefits with a B2B marketing agency:
- Work with best-in-class writers, SEO experts, and social media enthusiasts.
- Delegate market research, competitor analysis, web design, UX, and other technical aspects of digital marketing to a team equipped to handle these data.
- Grow your organic traffic venues sustainably.
- Receive access to a digital marketing powerhouse that’ll work tirelessly to curate a customized growth strategy to help you achieve your targeted conversion rate and enhance your MRR (monthly recurring revenue).
- Brainstorm solutions and weather challenges with a dependable team that’s just a message or mail away.
Better yet, you won’t have to spend time or resources training the team. This approach will also help you cut costs you would’ve otherwise spent hiring a competent team.
Note: Prepare your sales and onboarding team in advance to handle a spike in quality leads and signups.
Access and analyze your social media content without geo-restrictions
The internet has made the world smaller, and social media has made it possible to connect with consumers across the globe. However, some geo-restrictions might prevent you from accessing and analyzing your social media content due to your location, effectively raining on your parade.
But, if you’re set on driving your conversion rate through social media and are keen to take your store global, simply buy a mobile proxy. Mobile proxies are remote servers that connect you to the internet with a different IP address than your personal device’s.
This will make it easier for you to access and analyze social media content around the globe without worrying about geographic limitations or boundaries. It’ll also allow you to remain anonymous and promote privacy since your original IP address would be untraceable.
A verified IPv6/IPv4 address will help you:
- Collect data from anywhere in the world.
- Analyze how your social media campaigns are performing across the globe.
- Set different price points for customers in various regions depending on the value of their currency. For instance, your selling price could be different for a US customer than it’ll be for a UK buyer.
- Monitor social media trends.
- Determine your website’s ranking and the traffic it draws in on a global scale.
- Fortify your security infrastructure by letting you recognize potential issues.
However, if you’re not 100% sold on the idea and aren’t ready for a full-time commitment yet, some mobile proxy platforms allow you to take their features on a test drive for $1.99 only.
Leverage user-generated content (UGC)
UGC is an overlooked social media strategy that’ll help you take advantage of your customer’s genuine reviews without spending a dime on it. All you’ve to do is repost someone’s review of your store. That’s it.
Their authenticity makes them a big hit among consumers and works wonders for online stores. In fact, UCG-focused brands can convert 161% more leads to sales than brands that don’t employ it.
Display your store’s products or services on social media
With over 70% of shoppers scrolling through Instagram to find their next buy, showcasing your store's collection on social media channels is a good idea.
Since you want to increase your conversion rate, you can redirect potential buyers to your website instead of setting up shop on these platforms. Ensure their buying journey is seamless, or you might lose sales and customers.
You can even enable social media signups and logins at checkout to minimize visitors' time entering their email IDs and personal information. This will lower cart abandonments and simplify the process.
A frictionless process would lead to higher conversion rates and endear your store to your customers, significantly improving your bottom line.
Make clever use of hashtags
This might seem like a no-brainer, but using hashtags optimally is crucial to make your store discoverable. Since a discoverable store is necessary for a better conversion rate, ensuring that your brand page is visible for a multitude of hashtags is important.
Think of hashtags as keywords, assisting users in narrowing down their search results. So, if someone were to search for products or services you offer, ascertain that your page or post pops up. To achieve this, you need to use hashtags that are relevant to your store and brand-specific.
But that doesn't mean you should discard other options completely. Try a healthy blend of popular, semi-popular, and product and industry-specific hashtags to become discoverable.
Offer limited-time discounts
Nothing gets people more excited than a good discount offer. If you want to try out a new product or service and get genuine customer feedback, you can offer it at a discount on social media.
But make sure the offer is valid for a limited time only. Creating a sense of urgency is important to grab eyeballs and boost your conversion rate with social media. You can even run various campaigns around the year and offer discounts for existing products and services to get more visitors to your site.
Monitor data reports and results constantly to understand what’s working and what’s not. Measure your store’s social media performance and tweak your campaigns based on the data to ensure you’re putting efforts in directions that yield favorable results.
Take advantage of social media to increase conversion rates
You can boost your conversion rate with social media channels only if you use them right. Ensure that your posts connect with your target audience, have a global reach, and are genuine.
Be conscious of the campaigns you run, and find ways to maximize your social media budget to improve the bottom line without spending a fortune.