Instagram is currently a social media platform with over 1 billion Instagram users. All advertising with Instagram is self-evident. Therefore, many newly started small businesses start their activities on Instagram. In order to use Instagram for small businesses, you should first familiarize yourself with Instagram marketing strategies.
After that, you can continue your work by creating a new Instagram business account. You will probably create a lot of ads using Instagram ads on the account you created. And, of course, you will have followers who will be interested and ask you questions about your products or services. Not all of these viewers are your customers.
Only some of them will be interested in your products and services and will value them. How do you think you can turn Instagram followers into customers? In this blog, you will learn the secrets of turn Instagram followers into customers. You can increase your Instagram engagement in the right way by using the tips we mention here
10 sure-proof ways to turn Instagram followers into customers
To turn Instagram followers into a buyer, you must first define a buyer persona for your product. Because then you will understand to whom and why you need to sell your product. By defining a buyer persona, you take the first step in getting to know your audience.
1.Know your audience
Know your audience first. As we mentioned above, to learn how to sell on Instagram, you need to prepare a social media persona. The customer's age, area of residence, work, interests, and hobbies should be mentioned here.
Based on these, you can find the audience that fits your niche. You need to tell them the problem of that audience and how their problem was solved after using your products and services.
The best way to do this is to use Instagram influencer marketing. You can collaborate with an influencer according to your niche and sell your product to your audience. Because the followers of those influencers follow them to find available solutions to solve their problems. Influencers believe in the products and services recommended by brands and thus becomes an advocate of that brand.
2.Start a conversation
Engaging with them in conversation is one way to attract new customers. Instead of communicating directly with their customers, brands often depend on creating content like images and videos.
Post a video and a question to your followers instead of just posting a picture of your new product. Ask your followers on Instagram what their favorite thing about clothing is if you sell clothing.
Ask your customers what features they would like to see in a new product if you make electronics. Engaging your followers in conversation increases their interest in and discussion of your products.
Interactive Instagram stories are cool way to increase your engagement and receive insightful feedback.
Everyone's Instagram strategy and goals are different. Therefore, as much as possible, set suitable and realistic social media goals for your Instagram account. Your strategy may vary depending on your audience, product, and service. The stories you will make are different. Using different Instagram story ideas, you can prepare unique content.
You can also educate the audience and increase the engagement of your brand with Instagram carousels. If you want to advance on a different social media platform than just Instagram, you can try TikTok.
TikTok vs Instagram, are the perfect social media platforms for your business. TikTok lets users organically convert to TikTok audience into Instagram followers. By connecting your audience on different platforms, you can turn Instagram followers into customers even more.
Providing Instagram-only promotions is a clear approach to turning followers into customers. Post a photo of your products with a coupon code that your followers can use for the following few hours, for example.
Users will be motivated to act quickly and take the limited-time opportunity as a result. Additionally, you'll inspire customers to regularly check your page for fresh offers and promotions.
If you have an Instagram shop, discount codes for short time can help you dynamically revamp your sales and turn Instagram followers into buyers.
5.Highlight your customers
This method is an effective way to turn followers into customers on Instagram. In this case, your brand will be more recognized and you will have more contact with customers.
For this, we can offer you an idea that you can choose a product you make and invite your followers to take a photo with that product and share it. Then you can choose one of those pictures and give them a gift.
Real customer feedback is the best way of nurturing customer loyalty on social media.
6.Be active in the community
Stay in touch with your followers. This includes Instagram live, Q&A, and poll-type stories that you will do with them. Your audience will definitely ask questions about you and your brand. By answering their questions and communicating with them properly, you can turn them into customers.
If you want to turn followers into customers on Instagram, you need to build a community on Instagram. Posting for the sake of posting won’t provide much value to your envisioned customers.
To convert Instagram followers into customers, when you talk to them, you should first be interested in their problems and what they want to solve. Then you have to convince them that if they buy your product, these problems will be completely solved.
Explain to them the advantages of your product and how it differs from other brands. Leave no questions unanswered by fully answering all of your customers' questions.
And then when we come to the sales part, you can offer them a discount as mentioned above. For example, let them know that you will offer a discount if your follower and a friend use your products or services.
7.Reach out to followers individually
Inspire your followers to check out your new products or specials by sending them personalized messages. Mention the user's account in some way or post a comment on one of their posts. Even free gifts or discount codes are acceptable.
By applying social listening methodologies, you can track your mentions and effectively react to them by reaching out to interested followers.
Encourage them to forward your content to their contacts or leave a comment on a recent piece of yours. People enjoy being noticed, and if they feel that a company cares about them and will support their buys, they are more likely to stick around as a customer.
Instead of information, focus on transformation
The main thing to keep in mind is this. Your competitors concentrate on the qualities of their products and services. They also highlight their benefits if they are a little more advanced.
However, you're better than that. Your focus will be on how those advantages will impact customers' lives since you are more advanced. How working with you will be the solution they were waiting for to find comfort, or find joy.
This will not only help you in completing the deal, but it will also promote you as the real thought leader in your niche.
User-Generated Content (UGC)
This type of content is already widespread in social media and the number of impressions is considered higher than other content. Emphasize user-generated content on Instagram to boost sales and convert more followers into customers.
Last but not least.
If you want to convert Instagram followers into customers, you must be active on Instagram continuously. Because according to the Instagram algorithm, the more active you are on the platform, the more your posts will appear in on your followers feed. Therefore, you should constantly prepare Instagram stories, Instagram reels, and videos.
If you find it difficult to share so much, you can schedule them. By scheduling your posts, you will save time and have more time to connect with your audience. You can use social media scheduling tools for this. Our solution for you is Planly. You can schedule your Instagram posts, stories, reels, and videos, feed posts to stories, and first comment with Planly.
At the same time, according to Instagram limits, you have a character limit of up to 2200 characters in your captions on Instagram. For this, you can write Instagram hashtags in the first comment. You can also do it in the first comment with Planly. The best thing is you can try Planly for free.
You can turn your Instagram followers into customers by providing them with valuable and relevant content. This could be in the form of blog posts, infographics, images, or even videos and of course Instagram ads.
Make sure that the content you’re sharing is interesting and useful to your audience and they will be more likely to want to learn more about what you have to offer.
You can also use calls-to-action on your posts in order to get people interested in what it is you’re selling. For example, if you have a new product that you’d like to promote, ask your followers to click through to a landing page where they can learn more about it. Or, include a link in your Instagram bio that directs people right back to your website. By using these tips, you can start turning those Instagram followers into paying customers.