One of the most relevant topics we are talking about is TikTok. Because this platform has become a favorite place of people with its own video-sharing. People come here to have fun and value their leisure time.

As the concept is entertaining mainly through video marketing, it is getting more interesting for people. Therefore, TikTok user statistics show that TikTok has 1 billion active users.

Another interesting one of the TikTok statistics is that in any given minute, 167 million TikTok videos are being watched around the world. This number is slightly more than 1 billion every hour, and 24 billion videos during the day.

The fact that people spend so much time on TikTok is valued by marketers. Because at this time they can promote their products and promote their brands.

The platform now provides various ad solutions so customers can easily find products and shop through apps.

TikTok marketing was created to promote and advertise a product or brand. In this blog, we will tell you all you need to know about TikTok marketing strategies. You will understand what you are doing right on TikTok marketing and what you are not doing right by reading this blog. First, let's start with

What is TikTok marketing?

The strategy of TikTok  to promote a company, business, or service is known as "TikTok marketing." It may use a variety of strategies, including influencer marketing, TikTok advertising, and the production of organically viral content.

TikTok marketing benefits businesses by:

  • Increase brand awareness
  • Create engaged communities
  • Promote your products and services
  • Get opinions from users and viewers
  • Provide customer support
  • Promote products and services to reach people
  • Sell products via TikTok shopping
  • Get more followers on TikTok

How to use TikTok for marketing?

There are different ways to use TikTok for marketing.

TikTok Ads

 TikTok ads very effective to increase engagement. It draws a lively and engaged audience that other social media platforms aim to copy.

Engaged audiences are considerably more likely to respond favorably to ads, especially non-intrusive ones.

Best TikTok ads examples prove that many people believe that big businesses, like Pepsi, Coca-Cola, BMW, and Mercedes, don't need advertising. In fact, everything is different because well-known firms actively use a variety of social media promotion techniques.

TikTok Influencer Marketing

Why TikTok influencer marketing? Affiliate TikTok marketing, currently has one of the largest global user bases among social media platforms. TikTok creators are influencing the social media scene in 2023. TikTok is thus an essential choice for the greatest funding and brand marketing.

Influencer marketing on TikTok will help you both grow your following and reach the right audience. Especially when you work with micro-influencers, you can find an audience that is closer to you. Because they have a niche and their followers are interested in that niche.

Creating your own TikTok  videos

In this part, you are completely free. You can upload the videos you want and videos suitable for Tiktok content strategy.  But the first thing you need to do is create a TikTok business account. Then you will have a better understanding of how TikTok marketing works thanks to this account.

How to set up a TikTok marketing strategy for business?

TikTok for marketing is an effective social media platform. The first step to starting TikTok marketing for businesses, as we mentioned above, is to create a TikTok business account. For this, you need to follow the following steps.

If you have a personal TikTok account, you can convert it to a business account. If not, you can download it from Google Play or App Store and register.

1.Log into your personal account within the app.

2. Click on the profile icon to enter your profile.

3. Hit the top three dots

4. Select “Manage Account”

5. Then click "Switch to business account"

6. If you want to connect your business account to your Facebook Business Page, make sure you use an admin email address to sign up or click Sign in with Facebook.

Set goals

You need to set a goal for your business on TikTok. How many views do you want on your videos, or how many followers are you aiming to have? Set a goal for things like this. If you are selling a product, set weekly and monthly sales targets.

As a business, you can set different types of goals such as awareness, conversion, sales, engagement, reach, or more. After that you need to figure out what types of data are essential to track and ultimately reach your goals.

Make sure to set the specified timeline when setting TikTok marketing goals. Otherwise, those TikTok KPIs won’t matter in terms of goal oriented marketing.

Define your target audience

First, define your niche on TikTok, and then it's time to define the right target audience for that niche. When determining this target audience, determine the age of your audience, where they live, and what content they are most interested in.

You can use TikTok analytics for this. Then determine the best time to post on TikTok according to the active time of your followers and your time zone.

Maybe your audience or target audience lives in a different region and you want to reach them, so post your videos at a time that suits them.

In order to analyze your TikTok analytics:

  • Tap the three lines in the upper right corner of your profile page.
  • Tap Creator Tools, then Analytics.
  • Discover the measurements you may use to evaluate your progress by exploring the dashboard.

Track your progress

Analytics isn't just the best place to start when marketing on TikTok.They're also a simple way to determine whether your tactics are effective. Check your progress at least once every month to check if you're making progress.

TikTok’s in-app analytics are broken into four categories:

  1. Overview: Tracks engagement and follower count.
  2. Content: Tracks your most popular videos.
  3. Followers: Breaks down audience growth as well as audience demographics.
  4. Live: Shows insights from Live videos.

Each of these section tells a lot about how effective is your TikTok marketing. Based on your TikTok marketing goal, you may prioritze one metric over another.

How to advertise on TikTok?

Upload the ad art. It could be a picture or a promotional video. TikTok will make videos out of static pictures. Also, remember to adhere to TikTok's creative standards for ads.

Complete the call to action and ad text. Your campaign will be submitted for review once you click the Submit button. The TikTok team will now review each of your ads to ensure that they follow their recommendations.

TikTok is currently testing three formats of Shopping Ads, including Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads.

Video Shopping Ads- With these ads, advertisers can easily advertise their videos with product placement.

Catalog Listing Ads- “Recommended Products” or “Related Products” on TikTok, where users with relevant interests and higher purchase intent can discover and buy them.

Live Shopping Ads- In this ads types Live Ads will come to your main account, and you will be able to make your purchases live.

What is the newest TikTok marketing trend in 2023?

As TikTok gets more updated every year, TikTok marketing trends also change. Here are the latest updated TikTok marketing trends for 2023.

TikTok Stitch and Duets

The Stitch and Duets are among the best TikTok marketing trends in 2023. Because, as we know, TikTok has creative creators and their joint content creation is liked by everyone.

With the TikTok Stitch feature, users can easily add a part of another creator's video to their own without any limits.

Clearly, each Stitch video includes credit to the original creator as well as a one-click link to their profile. Brands are using a very engaging strategy to increase their awareness.

The TikTok Duets, despite sounding similar to Stich videos are really distinct Users are able to make TikTok videos and mix other people's videos into them in a new format.

In TikTok duets, users can respond to the original TikTok video with a new video on a split-screen. You may watch both videos together, almost like a collaboration.

TikTok Live

One TikTok feature that is useful for people and brand owners is TikTok live. Here you can have various conversations, as well as do brand advertising and presentation. Considering the high interest in TikTok videos, you can get more views on TikTok with this feature.

Branded Hashtag Challenges

TikTok brands can reach more people according to their hashtags. It is possible to create interesting challenges with TikTok hashtags. For example, you can make such contests and give gifts to those selected from the contest.

In this way, your brand will be recognized and your work will reach more people. Be sure to provide your users a fun and enjoyment so that it will reach more of the right audience on TikTok.

Behind the Scenes Videos

Many brands are already interested in filming behind the scenes in their work processes. Because the TikTok audience is entertainment-loving, interesting behind-the-scenes are both different and fun for them. You are more likely to come across these types of videos on TikTok.

Longer TikTok Videos

Previously, the length of videos on TikTok was 3 minutes. But according to the latest TikTok updates, TikTok videos have been uploaded for up to 10 minutes. In this way, creators can tell different stories and advertise products of brands. While more people like short TikTok videos, they can also watch a 10-minute TikTok video about a topic they love.

How to easily manage marketing on TikTok?

To get TikTok marketing right, you need to focus on your posts first. Also, don't forget TikTok stories. In this way, you can prepare your TikTok marketing strategy with your content. In more detail:

  • Schedule TikToks- You can control your posting frequency by scheduling. Because in this way, you can plan your posts and share what you have prepared. This is also related to the best time to post on TikTok. For example, imagine the best time for you is 9:00 PM, but you have a meeting scheduled at that time, so you can schedule your post in the TikTok scheduling tool.

The best TikTok scheduling tool is, of course, Planly. With Planly, you can easily schedule your TikTok videos. Planly doesn't send you any notifications when it's time to post, which makes it ahead of other tools. The best thing is you can use Planly for FREE!

  • Review and answer comments- If want to increase your TikTok engagement, then you have to interact with your followers constantly. For this, answer their questions regularly, you can even make a special TikTok video for the most frequently asked questions.
  • Measure your success on the platform- You can calculate this using TikTok analytics as mentioned above. Even if you are satisfied with the results, continue to execute your strategy.
  • Try and test many video formats and content types to find your best TikTok marketing strategy.

Time to TikTok!

TikTok is a social media app where users can share short videos with each other. It's especially popular among Gen Z and teens.  Businesses can use TikTok for marketing their products by creating engaging content that will appeal to the app's users.

Some tips for using TikTok marketing include creating interesting video content, using hashtags, and targeting your audience. TikTok offers a unique opportunity for businesses to reach out to a younger demographic. So it's definitely worth considering if you're looking to expand your marketing efforts.