In today's digital age, Instagram has become one of the most powerful social media platforms for individuals and businesses alike. With over one billion active users, standing out from the crowd can be a challenge. However, one surefire way to boost your credibility and gain more visibility is by getting verified on Instagram. In this comprehensive guide, we'll walk you through the process of becoming a verified account, the benefits it brings, and how to optimize your chances of success.

What Is Instagram Verification?

Instagram verification is a process that allows accounts to establish their authenticity and credibility. Verified accounts are denoted by a blue checkmark badge next to their username. This badge not only enhances the account's credibility but also helps users distinguish between genuine accounts and impostors. Initially, verification was only available for public figures, celebrities, and large brands. However, Instagram has expanded this feature to include a wider range of accounts.

The Benefits of Instagram Verification:

  1. Credibility: The blue checkmark badge adds legitimacy to your account, signaling to your audience that you are who you claim to be. With so many fake accounts out there, verification helps build trust and credibility with your followers.
  2. Increased Visibility: Verified accounts have a better chance of being recommended by Instagram's algorithms and featured in search results. This increased visibility can lead to more followers, engagement, and overall growth.
  3. Access to Exclusive Features: Being verified may unlock additional features and tools offered exclusively to verified accounts, such as access to analytics, insights, and advanced customization options.
  4. Security: Verification protects your account from impersonation and helps prevent others from using your identity for malicious purposes. It provides an extra layer of security for your personal or business brand.

How to Get Verified on Instagram:

  1. Meet the Eligibility Criteria:

Before applying for verification, ensure that your account meets the following requirements:

a) Authenticity: Your account must represent a real person, registered business, or entity.

b) Uniqueness: Your account must be unique, meaning no other accounts should represent the same person or brand.

c) Completeness: Your account should be public and have a complete bio, profile picture, and at least one post.

d) Notability: Your account should be well-known and highly searched for, demonstrating a significant online presence and influence in your field.

2. Optimize Your Account:

Make your account as appealing and engaging as possible to maximize your chances of approval:

a) Complete your Bio: Craft a compelling and informative bio that clearly represents your identity or brand. Include relevant keywords and ensure that your bio reflects your expertise or uniqueness.

b) Post High-Quality Content: Consistently post visually stunning and engaging content that resonates with your target audience. Utilize popular hashtags within your niche to increase discoverability.

c) Generate Engage ment: Encourage your followers to interact with your content through likes, comments, and shares. Engagement signals to Instagram that your account is relevant and influential.

d) Cross-Promote: Leverage your other social media platforms, website, or blog to drive traffic to your Instagram account. Growing your online presence will increase your chances of being verified.

3. Submitting a Verification Request:

To apply for verification on Instagram, follow these steps:

a) Go to your Instagram profile and tap the three horizontal lines in the top right corner to access the menu.

b) From the menu, select "Settings" and then "Account."

c) Scroll down and click on "Request Verification."

d) Provide the required information: your full name or brand name and a photo identification document (e.g., driver's license, passport, or official business document) for personal accounts or official business documentation for brand accounts.

e) Make sure your documents clearly show your full name or brand name and have up-to-date information.

f) Submit your request and patiently await Instagram's response. Notifications regarding your verification request will be sent via the Instagram app.

Note: Instagram does not charge a fee for verification. Be cautious of any third-party services claiming to offer guaranteed verification in exchange for payment.

Increasing Your Chances of Success:

While Instagram's verification process is largely secretive, there are a few strategies you can employ to enhance your chances of getting verified:

  1. Be Consistent: Consistency is key when it comes to content creation. Regularly post high-quality, engaging content that aligns with your niche or personal brand. Building a loyal following and generating a significant online presence will help you stand out.
  2. Network with Influencers and Collaborate: Engaging with influencers and collaborating with other verified accounts in your field can boost your credibility and increase your chances of being noticed by Instagram.
  3. Leverage Media Mentions: If you or your business has been featured in reputable media outlets, include these mentions in your verification request. They serve as external validation of your importance and influence within your industry.
  4. Stay Active in Your Community: Engage with your audience by responding to comments, direct messages, and Instagram Stories. Show that you are an active member of the Instagram community and that your account is not dormant.
  5. Demonstrate Public Interest: Make sure your online presence extends beyond Instagram. This can be achieved through speaking engagements, interviews, or published articles. The more public interest you generate, the higher your chances of verification.


Becoming a verified account on Instagram is an excellent way to boost your credibility, increase your visibility, and protect your brand. While the verification process may seem elusive, implementing the strategies mentioned in this guide will greatly enhance your chances of success. Remember to consistently create compelling content, engage with your audience, and maintain a strong online presence. By following these steps, you'll be well on your way to obtaining that coveted blue checkmark badge next to your Instagram username.