How to make the best Instagram bio for businesses?

Khanim Hajiyeva -

Instagram is the perfect place to show off your business. Whether you're in media and entertainment, food service, or another industry entirely - having an account will help people get familiar with what it's like working for or alongside someone who lives their life online!

Instagram bio represents you on Instagram. Whether you have a business account or a personal account, you should pay attention to your bio. Because people who land on your profile get the first impression from your Instagram bio. And we know we don’t have a second chance to make the first impression.

If you want to make a good and lasting impression on them, you’ve got to create a killer Instagram bio. In this blog, we will tell you how to generate effective Instagram bio ideas in a few steps.

What is Instagram bio?

As we mentioned above, an Instagram bio is a short collection of information about you or your business on your Instagram profile. The Instagram bio is the first line when you first log into your profile. Your bio is usually the first interaction you have with your audience.

When viewing your Instagram profile, the first parts that appear to you are your profile picture, Instagram bio, website link, and username. To add or update your bio, go to Settings, and Edit Profile. Such a section will open in front of you👇

You can use two types of accounts on Instagram: a personal account and a business account. Since each of these accounts is used for different purposes, their bios should be written in different ways.

Why Instagram bios are important for your business?

Since Instagram bio is the first place to make impression on your followers, whether or not your customers follow your page will depend on the creativity of your Instagram bio.

Every Instagram for small business page should include keywords relevant to itself and its brand to make its bio more engaging on Instagram.

How many characters can be used in the Instagram bio?

Instagram sets limits for many functions. this limit is also valid in bio. The character limit for Instagram bios is 150. You can post up to this limit, posts, emojis, and hashtags.

💡Note that the Instagram username character limit is 30.

Now let's get acquainted with ideas on how to prepare a good Instagram bio for business.

How to create the best bio for Instagram?

If you want to make your Instagram bio just for your business should be distinguished from personal profiles. First, you need to start by choosing a username.

Choosing a username

You can include your name or a keyword related to your brand in the username.

You should be careful when choosing a username. Because the name you choose should match your brand and business. As we know, Instagram has more than 1 billion users. Therefore, there are probably Instagram users with the same name as you.

You can only use the same name once on Instagram, so the name you choose must be unique. Which name should only be yours? Next, the name you choose should not be long and boring. Using short abbreviations will make your username look good.

At the same time, Instagram offers you various suggestions that can help you when choosing a username. You can use characters like _ .  which will make your username neater.

Choose business category

You can even specify which category of the company they fall under so that there are fewer distractions when browsing through accounts on Insta-stories (or any other feature).

This option appears right below where users enter their name into bio fields; enabling this setting keeps things simple while still providing valuable information about each individual's work history.

By choosing a category, you differentiate your brand from others, which makes your brand more special.

Profile photo

Your profile picture can be different depending on your preference. If you are an influencer, you can post your photo, if you have a brand, it will be more professional to post your brand logo.

Also, the color of your logo, design, and Instagram story highlights part should be compatible with each other. If you want to create a business profile, you should pay attention to these points.

This bio matches what we are saying as wpfsposter.

Use hashtags

It is always important to include an Instagram hashtag in your bio that is relevant to your field or what you do. Because, when Instagram users search for this hashtag, your profile will appear in front of them. Thus, both your number of followers and your Instagram engagement will increase.

At the same time, to make a difference, you can include a hashtag that identifies your brand. For example, the canva brand uses the hashtag #DesignedWithCanva to promote itself, previously, this hashtag was #canvalove.

In this section, we can give examples of different Instagram accounts. As we know, it is possible to place a link in the bio part of Instagram. Knowing this, users post their personal websites and other social media profile links in Instagram bio sections. This is very important for business accounts.

If you want to get more traffic to your site, place a link to the bio. It is also a kind of convenience for your followers. They will eventually be directed to the site where your products and services are.

Posting a link to your Instagram bio is very easy.

  1. Go to Edit Profile from Instagram settings.
  2. Add the URL in the Website field. In the “Website” field, enter the URL you want to add to your bio.
  3. Save the changes.

Contact Information

If you serve people with your service or product, you should definitely give them your contact information. You can add your contact information to your Instagram page in 3 ways. To Instagram bios and Instagram highlights section and Contact info button.

Followers look to these 3 parts to contact you. For example, the contact info part is placed as a button on this page. Let's also pay attention to other points on this page. View shop section. By posting this section, followers can easily visit your online Instagram store and shop. Your followers will be happy to see this button

Be creativity✨

When you think of creativity, interesting content and, of course, emojis come to mind. You need to engage your audience. So use content and emojis that they like. You can add an emoji to the end or beginning of every sentence you use.

You can also use funny Instagram bios, it depends on how you want to run your Instagram business account. Instagram bio ideas like these can help you. For more, think. Be sure to find a bio idea that your audience and most importantly, you will love.

  • Welcome to my 👑dom
  • 👇 Check out my latest blog post 👇
  • 🐦: (Twitter handle) 👻: (Snapchat handle) 🎥: (youtube handle)
  • Traveler ✈️ Book Lover 📖 Obsessed with tacos 🌮
  • We love all animals 🐶 and donate a percentage of sales to marine life 🐠

Use quotes

Whether you run a business page or a personal account, quotes are things everyone loves, and you can use them in your Instagram bio. Let us present you with some examples of bio quotes for Instagram.

  • Your life becomes a masterpiece when you learn to master peace.
  • Your life does not get better by chance.
  • Go the extra mile, it's never crowded.
  • We have tomorrow for a reason.
  • Being positive in a negative situation is not naïve; it's leadership

Ready to create the best Instagram bio for business?

So, you've set up your Instagram business account and are wondering how to make the best Instagram bio for business. Your Instagram bio sets the tone for your brand, and using an Instagram post scheduling tool ensures that tone is consistent, 24/7.

The most important part of your profile is your name, so make sure it stands out and accurately represents your brand. Your biography should be concise and interesting, providing potential customers with a snapshot of what you do and why they should follow you. And finally, don't forget to add a link to your website or blog so followers can learn more about your business!

For more tips on creating an effective Instagram profile for your business, visit our blog. We have lots of great content that will help you create successful social media marketing.