The most popular Instagram hashtags in 2022

You can't imagine how effective Instagram hashtags are for your Instagram account. Instagram hashtags are your navigator on Instagram. With hashtags, you write the keyword that corresponds to the topic you want, and Instagram presents you with hundreds of shared posts, videos, or reels related to it. Thus, you can find detailed information about the topic you are looking for.

Instagram hashtags can help your posts reach a target audience, attract followers in your niche, increase Instagram engagement, and develop a more positive and recognizable brand image.

Let's talk about hashtags on Instagram in more detail.

What are Instagram hashtags?

Instagram hashtags are combinations of letters, numbers, or emojis. They are used to strengthen content and make it more discoverable on Instagram.

During the day, 95 million posts are shared on Instagram worldwide. Thus, these shared posts need to reach the right target audience so that Instagram engagements increase. Instagram hashtags help us here.

Because when you include a suitable hashtag in the content of your post and share it, even people who don't follow you can see your post and react.

At the same time, Instagram hashtags strengthen your content. You can also create a hashtag from the words you use in your post description. If so, your content will reach more people and you will increase your Instagram reach.

Do hashtags work on Instagram?

Absolutely. Hashtags are a great way to reach new audiences and grow your account, but it takes time. Whether you use 10 or 30 hashtags per post - consistent with the rest of our social media strategy- will help see bigger results than just one or two.

What are the types of hashtags on Instagram?

Instagram hashtags differ from each other in terms of content and place of use. Therefore, let's consider certain groups of hashtags.

Product or service hashtags- If you have posts related to products or services, the hashtags you will use must be related to them. Such as #hairsalon #nailstudio
Branded hashtags- Should you create a hashtag for your brand? Let there be more people who know you on Instagram. Also, if your followers buy products from you, they can use your hashtag along with your username.

💡You can make your followers use your hashtags by doing various challenges and quizzes.

Event or conference hashtags- When you organize various trainings and events as a brand or company, you can use the name of the training as a hashtag.
Location hashtags- You can share your location as a hashtag in your post or story. People often search for location hashtags to find out what users think about that location.
Cultural movement hashtags- Examples of cultural movement hashtags include Black Lives Matter. Worldly happening movements are shared using hashtags. That way, more people can show support or show their attitude by sharing it. #BlackLivesMatter,#feminism and etc.
Personal hashtags- You can create your own personal hashtags, such as these hashtags #me, #lovemyself, #comfor, #lovemylife.
Daily hashtags- Different Instagram hashtags are used using the days of the week. #monday, #firstdaywork
Holiday hashtags- Holidays are used as Instagram hashtags as special days. #IndependenceDay, #christmas, #holiday
Acronym hashtags- It is now more popular to use abbreviated forms of many words. #ootd (outfit of the day), #potd (photo of the day), and #tbt.

Now let's consider Instagram hashtags from different topics.

Best hashtags for Instagram (general purpose)

#photooftheday

#instagood

#nofilter

#tbt

#picoftheday

#love

#nature

#swag

#lifeisgood

#caseofthemondays

#instapic

#instadaily

#selfie

#instamood

#bestoftheday

#love

#instagood

#photooftheday

#fashion

#beautiful

#happy

#cute

#tbt

#like4like

#followme

#picoftheday

#follow

#me

#selfie

#summer

#art

#instadaily

#friends

#repost

#nature

#girl

#fun

#style

#smile

#food

Fun fact. #love is the most popular Instagram hashtag in the world. It’s used in more than 1.2 billion Instagram posts 💚

Best Instagram hashtags for food

#food

#foodporn

#foodie

#instafood

#foodphotography

#foodstagram

#yummy

#foodblogger

#foodlover

#instagood

#love

#delicious

#follow

#like

#healthyfood

#homemade

#dinner

#foodgasm

#tasty

#photooftheday

#foodies

#restaurant

#cooking

#lunch

#picoftheday

#bhfyp

#foodpics

#instagram

#healthy

#chef

Best Instagram hashtags fitness

#fitness

#gym

#workout

#fitnessmotivation

#fit #motivation

#bodybuilding

#training

#health

#love

#lifestyle

#instagood

#fitfam

#healthylifestyle

#sport

#gymlife

#healthy

#gymmotivation

#personaltrainer

#crossfit

#instagram

#muscle

#fitnessmodel

#follow

#fashion

#exercise

#like

#weightloss

#model

#bhfyp

Best Instagram hashtags personal development

#personaldevelopment

#motivation

#personalgrowth

#mindset

#inspiration

#success

#selflove

#lifecoach

#selfcare

#leadership

#growth

#entrepreneur

#growthmindset

#coaching

#mindfulness

#love

#goals

#business

#mentalhealth

#selfdevelopment

#motivationalquotes

#positivevibes

#happiness

#loveyourself

#selfimprovement

#lifecoaching

#coach

#selfhelp

#life

#meditation

Best Instagram hashtags motivation

#motivation

#fitness

#inspiration

#love

#life

#motivationalquotes

#lifestyle

#instagood

#quotes

#success

#workout

#gym

#instagram

#fitnessmotivation

#goals

#mindset

#fit

#training

#positivevibes

#follow

#happy

#selflove

#bhfyp

#bodybuilding

#happiness

#entrepreneur

#believe

#like

#health

#inspirationalquotes

Best Instagram hashtags for pet lovers

#petlovers

#pet

#pets

#petsofinstagram

#dog

#doglovers

#dogsofinstagram

#dogs

#petstagram

#cats

#doglover

#cat

#instadog

#love

#petshop

#doglife

#puppy

#petlover

#catsofinstagram

#instapet

#catlovers

#instagram

#cute

#cachorro

#dogstagram

#dogoftheday

#animals

#catlover

#animallovers

Best Instagram hashtags for travel

#travel

#nature

#travelphotography

#photography

#love

#photooftheday

#instagood

#travelgram

#picoftheday

#instagram

#beautiful

#photo

#wanderlust

#naturephotography

#adventure

#art

#travelblogger

#instatravel

#landscape

#like

#summer

#explore

#trip

#vacation

#follow

#traveling

#bhfyp

#happy

#fashion

Best Instagram hashtags for beauty

#beauty

#love

#beautiful

#fashion

#makeup

#instagood

#photography

#style

#model

#photooftheday

#like

#instagram

#skincare

#art

#girl

#picoftheday

#happy

#smile

#bhfyp

#life

#hair

#selfie

#makeupartist

#myself

#instadaily

How many hashtags on Instagram?

You can include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story. If you try to include more, your comment or caption won't post.

Usually, for this, users enter a hashtag in the description or, for more, in the comment section. Using multiple hashtags is perfectly fine. But it should be done correctly and according to the content

You should pre-determine which hashtags to write in the posts you share. It will be useful for you to schedule the posts you have prepared for this. By scheduling them in advance, you can track all your posts in a schedule. If there is a need and a newer trending Instagram hashtag that matches your post, you can add it to your post. Many scheduling tools can help you here. But, the best of them is Planly.

You can schedule your posts through Planly. You can ensure that your post is automatically shared by adding the photos or videos you will add and the caption you will write in Planly. The main difference between Planly and other tools is that it doesn't send you any notifications when a post is shared. Planly does everything automatically. You can try Planly now for free.

If you can have enough space to add hashtags you can add them to your comments as well. With Planly you can schedule your first comments including hashtags to Instagram and boost engagement. You can try Planly now for free.

Schedule my first comment

Where can we find hashtags on Instagram?

You can search and find Instagram hashtags in different ways.

Use the Search section on Instagram

In the search section of Instagram, you type the keyword you are looking for. Look for relevant tags with a reasonable usage (around 50K) that are not so popular that your posts will get lost. In front of you is what Instagram offers and There are various hashtags available. You can expand and enrich your content by using the hashtags offered by Instagram.

Use Instagram hashtags generator

One of the best practices for finding Instagram hashtags is to use Instagram hashtag generators. They show you options that match the keyword you're looking for. Using Instagram hashtag generators, you can find several hashtags relevant to your topic. You are also given other options among the suggested ones that you can use in these hashtags.

Finally Thoughts

Hashtags are a great way to get your photos seen by more people, and using the right hashtags can help you find new followers who are interested in the same things as you. We’ve looked at the most popular Instagram hashtags of 2023 so far, and we hope this information will help you broaden your reach on the platform. Be sure to check out our other blog posts for more helpful tips on how to make the most out of Instagram!